MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Hexavalent chromium (CrVI) compounds are used in a variety of industrial applications and, as a result, large quantities of CrVI have been released into the environment due to inadequate precautionary measures or accidental releases. CrVI is highly toxic to most living organisms and a known human carcinogen by inhalation route of exposure. Another major issue of concern about CrVI compounds is their high mobility, which easily leads to contamination of surface waters, soil, and ground waters. In recent years, attention has been focused on the use of metallic iron (Fe0) for the abatement of CrVI polluted waters. Despite a great deal of research, the mechanisms behind the efficient aqueous CrVI removal in the presence of Fe0 (Fe0/H2O systems) remain deeply controversial. The introduction of the Fe0-based filtration technology, at the beginning of 1990s, was coupled with the broad consensus that direct reduction of CrVI by Fe0 was followed by co-precipitation of resulted cations (CrIII, FeIII). This view is still the dominant removal mechanism (reductive-precipitation mechanism) within the Fe0 remediation industry. An overview on the literature on the Cr geochemistry suggests that the reductive-precipitation theory should never have been adopted. Moreover, recent investigations recalling that a Fe0/H2O system is an ion-selective one in which electrostatic interactions are of primordial importance is generally overlooked. The present work critically reviews existing knowledge on the Fe0/CrVI/H2O and CrVI/H2O systems, and clearly demonstrates that direct reduction with Fe0 followed by precipitation is not acceptable, under environmental relevant conditions, as the sole/main mechanism of CrVI removal in the presence of Fe0.

Progress in Understanding the Mechanism of CrVI Removal in Fe0-Based Filtration Systems

Identify the drivers of social innovation (SI) that bring together the main management tools and approaches associated with the creation of SI in social enterprises (SEs).,A systematic review was developed in the Web of Science, Scopus and EBSCO databases, using the keywords: social innovation, social enterprise and management. After analysis of quality and application of inclusion and exclusion criteria, 54 articles were selected for full analysis.,SI process was systemised into four steps: mapping and development, consolidation, scaling up and evaluation. The drivers of SI were mapped and classified into three main factors: contextual, organisational and managerial.,In organisational factors, business model was emphasised, as well as partnerships, participatory culture and intrapreneurship, adequate levels of bricolage and continuous learning. The management factors included the characteristics of the entrepreneur/innovator and managerial practices, where those that facilitate teamwork and the participation of all involved are best suited. In contextual factors, the highlight was the need for support from policy makers; community participation and demand for innovations that consider local context and usability.,This study connects previously scattered knowledge in a generic model of SI, highlighting routines and processes used, and provides a starting point for innovators and social entrepreneurs in the complex, uncertain and often unknown process of SI. Additionally, several research gaps were identified to be addressed by future research in the context of SI management.

/pdf/social-innovation-drivers-in-social-enterprises-systematic-29qvsjfxau.pdf

Social innovation drivers in social enterprises: systematic review

https://link-springer-com-443.webvpn.jmu.edu.cn/content/pdf/10.1007%2F978-3-030-11155-7_66-1.pdf

Water Treatment and Desalination Using the Eco-materials n-Fe 0 (ZVI), n-Fe 3 O 4 , n-Fe x O y H z [mH 2 O], and n-Fe x [Cation] n O y H z [Anion] m [rH 2 O]

Purpose Although corporate social responsibility is a well-researched concept, very few studies have studied organizational social responsibility in the face of internal/external crises. Therefore, this paper aims to examine various firms' organizational social responses to COVID-19 as an external crisis, particularly in terms of the way organizations use their resources to address social problems and the real intention behind these, and the changing organizational drivers influencing such behaviors. Design/methodology/approach The authors explore the initiatives of seven organizations from three different industries in several countries and their actions in the wake of the COVID-19 pandemic. A case study approach was taken to collect data and reach a conclusion. A combination of interviews, online communication using semi-structured questionnaires and documentary information available in the public domain was used to collect data and analyze and triangulate the events. Findings Similar internal resources and capacities of the seven organizations resulted in similar responses as they launched proactive initiatives to prepare sanitizers. This research indicates that these organizations pursued other goals besides economic one. When society needed help, these organizations responded quickly, using and reorganizing their resources to assist communities in need. Different organizations from different sectors all behaved in a similar manner, making genuine contributions to the pandemic as each was uniquely capable of doing. These organizations also used their unique capabilities to offer their resources to local communities and governments. Originality/value During the COVID-19 pandemic, efforts by corporate entities to facilitate social reform and recovery have been seen around the globe. The findings could help in understanding the responses of organizations engaging in socially responsible behaviors to overcome external crises. This paper also identifies changing organizational values and their possible impact on society and overall industry philanthropy practices in the future.

Corporate social responsibility in the wake of COVID-19: multiple cases of social responsibility as an organizational value

Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way for a nation to gain a better reputation is to communicate to the international audience that how good you are, is called nation branding. There is a misconception among most of the people that it is required to develop tourism sector of any country in case of nation branding. But nation branding focuses on the nation as a whole – its people, culture and heritage, investment and immigration, governance, exports and tourism. The objective of this paper is to clarify this misconception about nation branding, help our citizens to know about the branding Bangladesh and reveal the possibilities of branding Bangladesh. Process of nation branding –Nation Brand Index and Country Brand Index are discussed in this paper. This research is based on secondary sources and the researcher comes up with the Nation Branding Hexagon for Bangladesh. Hopefully this paper will be helpful for awaking our consumers and making responsible to come forward for unbeaten nation branding for Bangladesh.

https://abc.us.org/ojs/index.php/abr/article/download/119/239

Nation Branding: Beautiful Bangladesh

Purpose




Bangladesh is facing an alarming situation with the drinking water in its most areas, as groundwater used for drinking has been contaminated with naturally occurring inorganic arsenic. Many entrepreneurs along with the government are trying to cope up with this problem. SONO filter is one of them that is based on the social innovation concept. Social innovation is defined as innovative products/services motivated by the goal of meeting a social need, with the opportunity to create new social collaborations. This paper aims to examine the concepts of social innovation, which advocates enhancing values to society and the social benefit to all the stakeholders.




Design/methodology/approach




This is an exploratory study and presents the evolution, the development of the social business model and its implementation. Abul Hussam initiated the social business concept through SONO filter that is commercialized through the Manob Sakti Unnayan Kendro. The study has been conducted entirely on the basis of documentary information and data available in the public domain.




Findings




The findings show a hopeful contribution toward enhancing social benefits to society especially in arsenic-affected areas. SONO filter helps to mitigate the water-borne diseases and make people clean and safe, as well as healthy, by providing pure drinking water. Even by drinking pure water, people with arsenic-related diseases are getting better day by day through this social initiative.




Originality/value




Business based on social innovation is a new and really a good working concept. It has faced many hurdles in its journey to meet social objectives. Many researchers, entrepreneurs, non-profit organizations, national planners and society leaders will surely be benefited by its solution.

Social innovation and SONO filter for drinking water

Microfinance institutions (MFIs) focus on understanding the needs of the poor and assisting them to improve their livelihoods by developing the most efficient and effective mechanisms to deliver finance. This case study concentrates on how the Association for Social Advancement, or ASA, approaches working with non-governmental organizations (NGOs) on microfinance using its diversified service portfolios and operational structures in Bangladesh. The achievements and threats of NGOs have been discussed in terms of current changes and challenges for a microcredit concept to alleviate poverty in Bangladesh.

ASA: Cost-effective and Sustainable Microfinance Model NGO in Bangladesh:

Package becomes an ultimate selling proposition stimulating impulse buying behavior, increasing market share and reducing promotional costs. Packaging is known as the physical appearance of the product that includes design, color, shape, label and materials of a product. It is also used as a marketing tool to get the consumers’ attention. Packaging is considered as all the activities of designing and producing the container for a product. Due to changing consumers’ life-style and increasing self-service, the packaging is considered as fifth ‘P’ along with the other 4ps – product, price, place, and promotion. The main objective of this paper is to find out the impact of packaging on consumers at Dhaka city in Bangladesh. The logit analysis is used to identify the impact of packaging on consumer buying behavior. The researcher has identified seven variables that found in previous researches of the impact of packaging. The dependent variable is Consumer Buying Behavior Dependent on Packaging. The independent variables are Packaging Color, Background Image, Packaging Material, Font Style, Design of Wrapper, Printed Information and Innovation. The questionnaire is designed on Likert Scale where consumers are asked to put a tick mark on seven statements. These seven statements are selected based on variables that found in previous researches of the impact of packaging. The sampling technique is non-probability sampling. The researcher tries to find out customers who have shown interest in survey and respondents are asked questions who usually take major purchase decisions for the family consumption. So in this study, convenience sampling is applied. The sample size is 120. Sampling Area is Banani, Dhanmondi, Gulshan, and Shyamoli. It is focused on the specific areas only. It can be done in an extensive way. The sample can be large. Statistical tools SPSS is used to find out the relationship of the hypothesis of the impact of packaging on consumers of Dhaka city in Bangladesh.

https://i-proclaim.my/journals/index.php/gdeb/article/download/133/127

Wahida Shahan Tinne

Papers

Nation Branding: Beautiful Bangladesh

Social innovation and SONO filter for drinking water

ASA: Cost-effective and Sustainable Microfinance Model NGO in Bangladesh:

Impact of Packaging on Consumer Buying Behavior at Dhaka City

Pathao: An Emerging Motorcycle-Ride Service in Bangladesh