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Wen-Hai Chih
Researcher at National Dong Hwa University
Publications - 38
Citations - 1084
Wen-Hai Chih is an academic researcher from National Dong Hwa University. The author has contributed to research in topics: Context (language use) & Service recovery. The author has an hindex of 17, co-authored 34 publications receiving 744 citations.
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Building customer commitment in business-to-business markets
TL;DR: In this article, the authors investigated the development and role of dependence and trust in relationship management from the customer's perspective and their impact on commitment in a business-to-business (B2B) market.
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The mediation of cognitive attitude for online shopping
TL;DR: The results indicated that hedonic value, utilitarian value, security, and privacy significantly affected cognitive attitudes and Flow significantly and positively influenced cognitive trust and purchase intentions, respectively.
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The Antecedents of Consumer Online Buying Impulsiveness on a Travel Website: Individual Internal Factor Perspectives
TL;DR: Zhang et al. as mentioned in this paper integrated individual internal factors influencing consumer online buying impulsiveness, and further clarified the potential relationships among constructs, such as hedonic consumption needs, impulsive buying tendency, positive affect, and normative evaluations.
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The influence of web aesthetics on customers' PAD
TL;DR: This study investigated the relationship between consumers' emotional model and purchase behavior from the perspective of web aesthetics, and how web aesthetics affect their purchase behaviors through the emotional model, and confirmed that web aesthetics influence purchase behavior through PAD model.
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The study of the antecedents of knowledge sharing behavior
TL;DR: The results of this research showed that the anticipated reciprocal relationship, norm of reciprocity, and anticipated extrinsic rewards had a significant and positive effect on knowledge sharing behavior, respectively.