Wen Hsien Tsai

Bio: Wen Hsien Tsai is an academic researcher. The author has contributed to research in topics: Corporate social responsibility & Social media. The author has an hindex of 1, co-authored 1 publications receiving 3 citations.

The relationship of corporate social responsibility on digital platforms, electronic word-of-mouth, and consumer-company identification: An application of social identity theory

Abstract: The concept of corporate social responsibility (CSR) is an ever-evolving concept in the field of business management. Even in 2021, its boundaries are evolving and researchers are linking the concept of CSR to different variables to achieve different outcomes. However, the concept of CSR in the healthcare sector is not well-explored in prior literature. The current study is an application of social identity theory to induce electronic word-of-mouth (eWOM) from consumers for a specific brand, through its CSR engagement on social media (CSRS) and consumer-company identification (CCI) in the healthcare sector of an emerging economy. The data of the current survey were collected from different patients of four large hospitals in a large city through a self-administered questionnaire (paper-pencil technique). To validate different hypotheses of the current study, the authors employed the structural-equation-modeling (SEM) technique using AMOS software. The output of SEM analysis confirmed that CSRS positively influences eWOM, and CCI mediates this relationship. The findings of the current study will be helpful for policymakers in the healthcare industry to improve their understanding of CSRS and CCI, inducing eWOM through the lens of social identity theory.

Social Media about the Company's Image as an Element of Specific Development

Abstract: Personalization, mobility, artificial intelligence, corporate life transferred to the world in social media - all these elements will shape corporate social media in the near future. It is necessary to consider what features and what standards of behaviour enterprises will have to meet in order to build an image in the world of social media and adapt to the preferences and requirements of the client. Corporate social media has been created to support clients in using various services, give them the possibility of easy communication without time and place barriers. Therefore, high-quality corporate social media profiles significantly affect trust in the company and can affect its reputation. Considering that the aim of the article is to examine the impact of social media on the image of the company, various exchanges of perception of the quality of corporate social media, the risks they bring for the company and the perception of them by customers, which gives the image, were examined. The results of empirical research indicate that the secu-rity, simplicity and variety of m-banking services have a significant impact on the perceived qu-ality, which in turn has a positive impact on reputation. The author proposed a methodology based on the Kano model and customer satisfaction in order to examine the declared needs and unspecified desires and divide them into different groups with different impact on consumer satisfaction. The study took the form of an original, universal questionnaire that can be used in other similar studies. The analysis included 861 correctly completed questionnaires, and the ob-tained results were included in the management's action plans after their submission. Enterpri-ses expressed their interest that the measures taken should be reviewed after one to two years.

Impact of Women and Independent Directors on Corporate Social Responsibility and Financial Performance: Empirical Evidence from an Emerging Economy

Abstract: The purpose of our study is to investigate the impact of women and independent directors on corporate social responsibility and financial performance. We use the fixed effect regression model as a baseline methodology. The data set includes information from 2010 to 2019 regarding Chinese non-financial companies, from which we use yearly information. The RSK rating is used for the assessment of corporate social responsibility reporting, ranging from 0 to 100, and other data are taken from the China stock market and accounting research (CSMAR) database. We use a two-stage least square (TSLS) regression model to control the possible problem of endogeneity. The empirical results show that gender diversity in boards significantly and positively affects CSR reporting. We do not find an effect due to non-executive directors on CSR reporting. The presence of non-executive directors on a board is mostly trivial in the case of China, as they do not have much influence with regard to decision making, especially related to CSR reporting. The control variables, such as board size, board member meeting frequency and leverage, are also found to have a significant effect on CSR reporting. Therefore, our results add a new aspect to the emerging literature on CSR reporting, especially in China. Furthermore, our results are robust with regard to the alternative variables under consideration. Our study has important implications. Our research enriches the existing literature on CSR and highlights the importance of female and independent directors having an impact on decisions related to the increased reporting of CSR activities. Our study contributes to the existing literature by presenting a pioneering investigation of the effect of female and independent directors on CSR reporting, as well as shedding light on the relationship in the context of an emerging economy.

Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention

Abstract: Apart from the broad oversight of a company’s supply chain practices, more businesses are recognizing the importance of corporate social responsibility (CSR) and its influence on societal well-being. In addition to their financial success, ratings are being developed to analyze how well most corporations perform regarding their CSR operations. This grade can then be used to determine the market success of each firm. This study’s objective was to examine the mechanisms of how customers intend to pay premium prices for companies’ CSR activities, i.e., how CSR affects consumer–company identification and purchasing intention. We employed a questionnaire-based study to evaluate our research model generated from the literature. Using PLS-SEM, a quantitative analysis based on responses from major businesses in Pakistan was conducted. The results indicate that CSR is significantly correlated with brand image, consumer–company identification and identity attractiveness, and further leads to higher consumer satisfaction and purchasing intention. This paper contributes to the literature by confirming that consumers in Pakistan intend to buy CSR-conscious products and are willing to sponsor companies’ CSR activities. It implies that investing in CSR may improve a company’s financial performance and competitive advantage. On the other hand, the stability of this association calls for additional testing and empirical investigation.

Corporate Social Responsibility and the Renewable Energy Development in the Baltic States

Abstract: Recently, the approaches of the Corporate Social Responsibility (CSR) in the renewable energy development have changed with the new global approach to sustainability. Today, CSR is an evolving and dominating business practice that integrates sustainable development into a company’s business model. The main focus of our paper is on the public relations of corporate social responsibility in renewable energy development. We show that a proper approach to public relations and resulting communication and dissemination of products and results should be sustained. This paper assesses the new pathways for executing public relations for CSR with relation to the renewable energy projects. The study analyses the impact of corporate social responsibility on energy companies, which are expected to make a positive contribution to the development of sustainable energy. We use both the overview of the theoretical concepts and literature as well as analyze the case of the “old” and “new” European Union Member countries represented by the Baltic States that yield many similarities but differ in their economic development to show the best practices of promoting CSR in sustainable energy development. Our results demonstrate that the implementation of corporate social responsibility can help to create more ethical and conscious sustainable companies and to build better relationships with the environmentally engaged citizens and loyal customers who are also concerned about the environment, health and well-being of their communities.

How Do Corporate Social Responsibility Engagements Drive Consumer–Company Identification in Singapore?

Abstract: Companies expend significant financial resources on corporate social responsibility (CSR) activities to enhance their image. This study had two objectives. By drawing on three fundamental consumer values as moderators, the first aim was to discover how a company’s CSR engagement influences consumer–company identification (CCI) and consumers’ purchase intention for its products and services. The second was to uncover the type of consumer likely to identify with a company engaging in CSR activities. This study presents an exploratory analysis of social media postings by eight companies. An empirical study is conducted using partial least squares structural equation modelling (PLS-SEM) based on survey data from 217 questionnaires collected in Singapore. This study is one of the first to consider what type of consumer would likely identify with a company performing CSR activities. Results show that local-community-focused CSR tends to influence the CCI of egoistic consumers, while environment-focused CSR activities, such as the creation of environmentally-friendly products, drive biospheric consumers’ identification. Broader humanity-focused CSR, such as fair-trade initiatives, significantly influences the CCI of egoistic consumers, but not of altruistic consumers. These findings demonstrate to other economies the significance of local and global companies’ CSR practices and how such activities should be aligned to the CCI of their customer base unique to the region.