William B. Swann

Bio: William B. Swann is an academic researcher from University of Texas at Austin. The author has contributed to research in topics: Social perception & Social identity theory. The author has an hindex of 69, co-authored 150 publications receiving 21250 citations.

Identity negotiation: Where two roads meet.

Abstract: This article traces a program of research on the interplay between social thought and social interaction. Early investigations of the impact of perceivers' expectancies on the actions of target individuals illuminated the contribution of perceivers to the identity negotiation process but overlooked the role of targets. The research discussed here is based on the assumption that targets play an active role in the identity negotiation process. Specifically, just as perceivers strive to validate their expectancies, targets seek to verify their self-views. The nature and antecedents of the processes through which people verify their self-conceptions as well as the relationship of these activities to self-concept change and self-enhancement processes are discussed. This research suggests that perceivers and targets enter their interactions with independent and sometimes conflicting agendas that are resolved through a process of identity negotiation. The identity negotiation process therefore provides a theoretical context in which the interplay between other-perception and self-perception can be understood.

Stalking the perfect measure of implicit self-esteem: the blind men and the elephant revisited?

Abstract: Recent interest in the implicit self-esteem construct has led to the creation and use of several new assessment tools whose psychometric properties have not been fully explored. In this article, the authors investigated the reliability and validity of seven implicit self-esteem measures. The different implicit measures did not correlate with each other, and they correlated only weakly with measures of explicit self-esteem. Only some of the implicit measures demonstrated good test-retest reliabilities, and overall, the implicit measures were limited in their ability to predict our criterion variables. Finally, there was some evidence that implicit self-esteem measures are sensitive to context. The implications of these findings for the future of implicit self-esteem research are discussed.

Hypothesis-Testing Processes in Social Interaction

Abstract: In the course of social relationships, individuals often attempt to make judgments about the personal attributes of other people At times, this quest for knowledge may involve the testing of hypotheses about other people When we form our early impressions of new acquaintances, we may wish to test hypotheses based upon our expectations about their personal dispositions (Is this new acquaintance as friendly as a mutual friend has

From self-conceptions to self-worth: on the sources and structure of global self-esteem.

Abstract: Three factors were identified that uniquely contribute to people's global self-esteem: (a) people's tendencies to experience positive and negative affective states, (b) people's specific self-views (i.e., their conceptions of their strengths and weaknesses), and (c) the way people frame their self-views. Framing factors included the relative certainty and importance of people's positive versus negative self-views and the discrepancy between people's actual and ideal self-views. The contribution of importance to people's self-esteem, however, was qualified in 2 ways. First, importance contributed only to the self-esteem of those who perceived that they had relatively few talents. Second, individuals who saw their positive self-views as important were especially likely to be high in self-esteem when they were also highly certain of these positive self-views. The theoretical and therapeutic implications of these findings are discussed.

Do people's self-views matter? Self-concept and self-esteem in everyday life.

Abstract: Recent scholars have dismissed the utility of self-esteem as well as programs designed to improve it. The authors challenge these contentions on conceptual, methodological, and empirical grounds. They begin by proposing that the scope of recent analyses has been overly narrow and should be broadened to include specific as well as global self-views. Using this conceptualization, the authors place recent critiques in historical context, recalling that similarly skeptical commentaries on global attitudes and traits inspired theorizing and empirical research that subsequently restored faith in the value of both constructs. Specifically, they point to 3 strategies for attaining more optimistic assessments of the predictive validity of self-views: recognizing the utility of incorporating additional variables in predictive schemes, matching the specificity of predictors and criteria, and using theoretically informed standards for evaluating predictor- criterion relationships. The authors conclude that self-views do matter and that it is worthwhile and important to develop and implement theoretically informed programs to improve them.

Culture and the self: Implications for cognition, emotion, and motivation.

Abstract: People in different cultures have strikingly different construals of the self, of others, and of the interdependence of the 2. These construals can influence, and in many cases determine, the very nature of individual experience, including cognition, emotion, and motivation. Many Asian cultures have distinct conceptions of individuality that insist on the fundamental relatedness of individuals to each other. The emphasis is on attending to others, fitting in, and harmonious interdependence with them. American culture neither assumes nor values such an overt connectedness among individuals. In contrast, individuals seek to maintain their independence from others by attending to the self and by discovering and expressing their unique inner attributes. As proposed herein, these construals are even more powerful than previously imagined. Theories of the self from both psychology and anthropology are integrated to define in detail the difference between a construal of the self as independent and a construal of the self as interdependent. Each of these divergent construals should have a set of specific consequences for cognition, emotion, and motivation; these consequences are proposed and relevant empirical literature is reviewed. Focusing on differences in self-construals enables apparently inconsistent empirical findings to be reconciled, and raises questions about what have been thought to be culture-free aspects of cognition, emotion, and motivation.

From Intentions to Actions: A Theory of Planned Behavior

Abstract: There appears to be general agreement among social psychologists that most human behavior is goal-directed (e. g., Heider, 1958 ; Lewin, 1951). Being neither capricious nor frivolous, human social behavior can best be described as following along lines of more or less well-formulated plans. Before attending a concert, for example, a person may extend an invitation to a date, purchase tickets, change into proper attire, call a cab, collect the date, and proceed to the concert hall. Most, if not all, of these activities will have been designed in advance; their execution occurs as the plan unfolds. To be sure, a certain sequence of actions can become so habitual or routine that it is performed almost automatically, as in the case of driving from home to work or playing the piano. Highly developed skills of this kind typically no longer require conscious formulation of a behavioral plan. Nevertheless, at least in general outline, we are normally well aware of the actions required to attain a certain goal. Consider such a relatively routine behavior as typing a letter. When setting this activity as a goal, we anticipate the need to locate a typewriter, insert a sheet of paper, adjust the margins, formulate words and sentences, strike the appropriate keys, and so forth. Some parts of the plan are more routine, and require less conscious thought than others, but without an explicit or implicit plan to guide the required sequence of acts, no letter would get typed.

Conservation of resources. A new attempt at conceptualizing stress.

Abstract: Major perspectives concerning stress are presented with the goal of clarifying the nature of what has proved to be a heuristic but vague construct. Current conceptualizations of stress are challenged as being too phenomenological and ambiguous, and consequently, not given to direct empirical testing. Indeed, it is argued that researchers have tended to avoid the problem of defining stress, choosing to study stress without reference to a clear framework. A new stress model called the model of conservation of resources is presented as an alternative. This resource-oriented model is based on the supposition that people strive to retain, project, and build resources and that what is threatening to them is the potential or actual loss of these valued resources. Implications of the model of conservation of resources for new research directions are discussed.

Amazon's Mechanical Turk A New Source of Inexpensive, Yet High-Quality, Data?

Abstract: Amazon's Mechanical Turk (MTurk) is a relatively new website that contains the major elements required to conduct research: an integrated participant compensation system; a large participant pool; and a streamlined process of study design, participant recruitment, and data collection. In this article, we describe and evaluate the potential contributions of MTurk to psychology and other social sciences. Findings indicate that (a) MTurk participants are slightly more demographically diverse than are standard Internet samples and are significantly more diverse than typical American college samples; (b) participation is affected by compensation rate and task length, but participants can still be recruited rapidly and inexpensively; (c) realistic compensation rates do not affect data quality; and (d) the data obtained are at least as reliable as those obtained via traditional methods. Overall, MTurk can be used to obtain high-quality data inexpensively and rapidly.