Yianna Orphanidou

Bio: Yianna Orphanidou is an academic researcher from University of Nicosia. The author has contributed to research in topics: Consumer behaviour & Tourism. The author has an hindex of 4, co-authored 8 publications receiving 183 citations.

Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework

Abstract: In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this conceptual paper suggests a framework integrating the so far incoherent frameworks as proposed by previous authors. Emanating from this eclectic and chronological literature review, the paper will also propose further missing links that need to be included in the proposed integrated framework. Based on this holistic framework, in a future study, the authors will explain a sustainability index of green consumer behavior, which will be tested empirically in the study. In fact, from the proposed integrated framework, in total eight vital factors/aspects of green/environmental issues are likely to have an impact on consumer green purchasing behavior. Demographic variables will play an intervening or mediating role in the framework.

Students’ perception towards hospitality education: an Anglo-Cypriot critical study

Abstract: The study investigates hospitality students' attitude towards hospitality education and hospitality careers. A qualitative approach was adapted to record students' attitude in the UK and Cyprus. The findings revealed that participants share common concerns and expectations regarding hospitality education and careers. A number of cognitive-person and external variables are perceived to act as influencing factors on hospitality education and careers, raising questions with regard to the student preparedness for the industry. This study provides a theoretical underpinning to hospitality literature that can be used to further fruitful thinking with implications for practice and further research.

A Measurement Model for Collaborative Online Learning in Postgraduate Engineering Management Studies

Abstract: Although the approach of social constructivism is not new (its origins are dated back to the pre-World War II era), it can be used along with novel learning strategies to facilitate quality online learning. The progress of technology, learning platforms and digital resources, together with certain social constructivism techniques, enable engineering practitioners to study in postgraduate management programs that replicate face-to-face environments. In this chapter, the authors introduce certain metrics (objectives, critical success factors, key performance indicators, and targets) along with a handful of constructivism techniques, namely, ‘peer interaction', ‘forum activities', ‘learning by doing', and ‘systematic feedback'. Linking the constructs of social constructivism with quantification enables us to develop a rational model of performance measurement, serving as a navigation instrument for instructors, instructional designers, and learners.

Connecting Cruise Lines with Local Supply Chains for Enhancing Customer Experience: A Platform Application in Greece

Abstract: The Blue Economy constitutes a large and fast growing part of the European Economy. In 2017, it accounted for nearly € 74.3 billion in gross operating profit, and an annual turnover of approximately € 658 billion. Among all blue economic sectors, cruise tourism is one of the most important ones, with the Mediterranean region still accounting for the second most popular cruise destination in the world, after the Caribbean. The contribution of the cruise sector to the local economies of most ports of call however, proves to be quite limited, with negative externalities often surpassing derived benefits. Promoting and integrating ‘traditional’ products into cruise supply chains can be a promising solution addressing this situation. It may also provide passengers with an enhanced local-tasting experience that may make their journey even more memorable. Focusing on Greece and its numerous ports integrated into various cruise itineraries, this paper explores cruise network characteristics and identifies local products that can be promoted at different ports of call for boosting customer experience. Through a novel e-marketplace that is being outlined, cruise companies will be able to directly connect with local producers and suppliers and place their orders. Seamless information may also provide benefits with regard to improving transport and logistics processes.

Delineating the changing frontstage and backstage segregation in high-end and luxury hotels

Abstract: A common characteristic in George Orwell’s, William Foote Whyte’s and Erving Goffman’s classic works, as well as in the literature that followed their legacy, is the tendency of authors to refer to a front-of-house (FoH) and back-of-house (BoH) segregation, especially in terms of workers’ skills, gender, aesthetic, emotional and ethnic characteristics. The mark between the two areas is also treated as a variable, based on the degree of interaction between employees and guests. Departing from Goffman’s so-called sore spot areas, we seek to understand how the line of visibility changes in the light of societal and cultural shifts. Drawing on 25 interviews with general and human resource managers, we report an alteration of the typical FoH/BoH distinction with serious implications for practice. A hotel’s workplace layout, aesthetic, hiring and product processes are redesigned to encompass a new organizational identity and offer embodied experiences.

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society.

Abstract: Understanding individual food choices is critical for transforming the current food system to ensure healthiness of people and sustainability of the planet. Throughout the years, researchers from different fields have proposed conceptual models addressing factors influencing the food choice, recognized as a key leverage to improve planetary and human health. However, a multidisciplinary approach is needed to better understand how different factors are involved and interact with each other in the decision-making process. The present paper reviews and analyzes existing models, providing an intact point-of-view by integrating key elements into a bigger framework. Key determinants of general food choice are identified and categorized, including food-internal factor (sensory and perceptual features), food-external factors (information, social environment, physical environment), personal-state factors (biological features and physiological needs, psychological components, habits and experiences), cognitive factors (knowledge and skills, attitude, liking and preference, anticipated consequences, and personal identity), as well as sociocultural factors (culture, economic variables, political elements). Moreover, possible directions of influence among the factors towards final food choice were discussed. The need of multidisciplinary impulses across research field with the support of empirical data are crucial for understanding factors influencing food choice as well as for enriching existing conceptual models. The framework proposed here would serve as a roadmap for facilitating communications and collaborations between research fields in a structural and systematic way.

Young consumers’ green purchase behaviour in an emerging market

Abstract: Young consumers represent a powerful engine in the development of environmentally conscious population as well as a promising market for green products. Marketers and organizations are ther...

Purchasing green to become greener: Factors influence consumers' green purchasing behavior

Abstract: Article history: Received May 25, 2013 Received in revised format 28 June 2013 Accepted 2 August 2013 Available online August 9 2013 This study proposes an integrated model that combines the Theory of Reasoned Action (TRA) and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers. © 2013 Growing Science Ltd. All rights reserved.