From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.

The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields (Chinese Translation)

Evaluating Model Fit

本文对国际科学计量学杂志《Ｓｃｉｅｎｔｏｍｅｔｒｉｃｓ》１９７９－１９９１年的研究论文内容、栏目、作者及国别和编委及国别作了计量分析，揭示出科学计量学研究的重点、活动的中心及发展趋势，说明了学科带头人在发展科学计量学这门新兴学科中的作用。

国际刊物《Scientometrics》文献计量研究

Начала политической экономии и податного обложения = The principles of political economy and taxation

Although the important role of halal awareness, halal certification, and marketing-related components in determining purchase intention has been recognized in the marketing literature, empirical examination of this issue is limited. In order to fill this knowledge gap, this study aimed to determine the relationships between halal awareness, halal certification, food quality, marketing promotion, and brand with the intention to purchase halal product among the non-Muslim community in Malaysia. The data were collected through a self-administered questionnaire survey consisting of 226 non-Muslim consumers. Structural equation analyses indicated that the halal awareness, halal certification, marketing promotion, and brand were positively related to purchase intention, whereas food quality was negatively associated with it. Theoretically, this study is one of the first attempts to develop and to empirically test a conceptual model on halal purchase intention by integrating halal components with marketing-related components.

/pdf/the-role-of-halal-awareness-halal-certification-and-45p3wakvqa.pdf

The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: a structural equation modeling approach

Review of social media potential on knowledge sharing and collaboration in tourism industry

The aim of this study is to determine the relationships between halal awareness, halal certification, food quality,
marketing promotion and brand with intention to purchase halal products among the non-muslim community in
Malaysia. The data was collected through a self-administrated questionnaire survey that was distributed using convenience sampling. The sample consisted of 226 non-muslim consumers. Structural equation analyses indicated halal awareness, halal certification, marketing promotion and brand were positively related to purchase intention, whereas food quality was negatively associated with it. The findings clearly indicate that even though halal certification is an option for food manufacturer; they should consider applying for certification if they aim to capture the market globally. It is critical for food manufacturers to maintain the reputation of their product brand and do intensive promotion because these marketing-related factors are important predictors to halal purchase intention.
Theoretically, the current study is one of the first attempts to develop and empirically test a conceptual model on halal purchase intention by integrating halal components with marketing related components.

The role of halal awareness and halal certification in influencing non-muslims’ purchase intention.

The rising environmental concerns are encouraging consumers to have greater awareness of their purchase decisions. Firms are implementing measures geared to offering green substitutes for traditional products and services. However, the effort towards sustainable supply chain management (SSCM) is not as straightforward since organization would face obstacles. The aim of this paper is to identify the barriers and drivers towards the implementation of the sustainable supply chain management (SSCM). Through the review of the literature, it was found that there are various factors that have been documented to influence an organization in making the decision towards SSCM implementation.

/pdf/a-review-on-drivers-and-barriers-towards-sustainable-supply-26jxymth56.pdf

Yuhanis Abdul Aziz

Papers

The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: a structural equation modeling approach

Review of social media potential on knowledge sharing and collaboration in tourism industry

The role of halal awareness and halal certification in influencing non-muslims’ purchase intention.

A Review on Drivers and Barriers towards Sustainable Supply Chain Practices

Antecedents and outcomes of destination image of Malaysia