Bio: Zenonas Turskis is an academic researcher from Vilnius Gediminas Technical University. The author has contributed to research in topics: Multiple-criteria decision analysis & Analytic hierarchy process. The author has an hindex of 59, co-authored 192 publications receiving 11926 citations.
Papers published on a yearly basis
TL;DR: The new step‐wise weight assessment ratio analysis method (SWARA) allows including experts, lawyers or dispute parties opinion about significance ratio of the attributes in the process of rational decision determination.
Abstract: The paper considers major principles of application of the multi‐attribute systems to solve legislative tasks. In order to assess dispute resolution methods from economic, social and other points of view, it is necessary to apply methods for assessing solutions according to multiple attributes. All known multi‐attribute methods cannot value the atribute weights as one weight of attribute is higher or lower significant than the other attribute. The new step‐wise weight assessment ratio analysis method (SWARA) allows including experts, lawyers or dispute parties opinion about significance ratio of the attributes in the process of rational decision determination. SWARA method could be applied in practical implementation of specialised decision support systems and alternative dispute resolution in virtual environment. Starting with principles and established approaches, a problem‐structuring methodology was developed which would condition the problem to allow a more thoughtful application of existing...
TL;DR: A new method of Evaluation based on Distance from Average Solution (EDAS) is introduced for multi-criteria inventory clas- sification (MCIC) problems and shows that the proposed method is stable in different weights and well consistent with the other methods.
Abstract: An effective way for managing and controlling a large number o f inventory items or stock keeping units (SKUs) is the inventory classification. Tradi tional ABC analysis which based on only a single criterion is commonly used for classification of SKU s. However, we should consider inven- tory classification as a multi-criteria problem in practice . In this study, a new method of Evaluation based on Distance from Average Solution (EDAS) is introduced for multi-criteria inventory clas- sification (MCIC) problems. In the proposed method, we use po sitive and negative distances from the average solution for appraising alternatives (SKUs). To represent performance of the proposed method in MCIC problems, we use a common example with 47 SKUs. Comparing the results of the proposed method with some existing methods shows the good performance of it in ABC classifica- tion. The proposed method can also be used for multi-criteria decision-making (MCDM) problems. A comparative analysis is also made for showing the validity and stability of the proposed method in MCDM problems. We compare the proposed method with VIKOR, TOPSIS, SAW and COPRAS methods using an example. Seven sets of criteria weights and Spearman's correlation coefficient are used for this analysis. The results show that the proposed method is stable in different weights and well consistent with the other methods.
TL;DR: The aim of the research is to measure the accuracy of the WSM and WPM methods and to propose a method to increase the ranking accuracy of alternatives, to apply joint WASPAS (Weighted Aggregates Sum Product Assessment) method.
Abstract: One of important parts of every computer-aided multiple criteria decision support system is selection of a proper MCDM (Multiple Criteria Decision Making) method. WSM (Weighted Sum Model) and WPM (Weighted Product Model) are analyzed in the current research. The aim of the research is to measure the accuracy of the latter methods and to propose a method to increase the ranking accuracy of alternatives. It is proposed to apply joint WASPAS (Weighted Aggregates Sum Product Assessment) method. Methodology for evaluation of accuracy, based on initial criteria values, is developed. Optimization of weighted aggregated function is suggested, that enables to reach the highest accuracy of measurement. An example of application of the proposed methodology is presented. Ill. 3, bibl. 15, tabl. 4 (in English; abstracts in English and Lithuanian). DOI: http://dx.doi.org/10.5755/j01.eee.122.6.1810
TL;DR: A panorama of decision making methods in economics and summarizes the most important results and applications over the last five years can be found in this article, where the authors consider decision making in light of the recent developments of multiple criteria decision-making methods.
Abstract: The main research activities in economics during the last five years have significantly increased. The main research fields are operation research and sustainable development. The philosophy of decision making in economics is to assess and select the most preferable solution, implement it and to gain the biggest profit. Preferences are used in a lot of problem situations both in individual and organizational decision making processes. A number of effective decision making methods that support decisions under conditions of multiple criteria have appeared in the last decade. This paper presents a panorama of decision making methods in economics and summarizes the most important results and applications over the last five years. This paper considers decision making in light of the recent developments of multiple criteria decision making methods (because classical methods are overviewed in a lot of earlier publications). Authors of different approaches, pioneering studies and works are presented in s...
TL;DR: There is a need for research to study the strengths and weaknesses of different decision-making methods, as the situation with reviews of MCDM/MADM methods is described.
Abstract: Decision-making is primarily a process that involves different actors: people, groups of people, institutions and the state. As a discipline, multi-criteria decision-making has a relatively short history. Since 1950s and 1960s, when foundations of modern multi-criteria decision-making methods have been laid, many researches devoted their time to development of new multi-criteria decision-making models and techniques. In the past decades, researches and development in the field have accelerated and seem to continue growing exponentially. Despite the intensive development worldwide, few attempts have been made to systematically present the theoretical bases and developments of multi-criteria decision-making methods. However, the methodological choices and framework for assessment of decisions are still under discussion. The article describes the situation with reviews of MCDM/MADM methods. Furthermore, there is a need for research to study the strengths and weaknesses of different decision-making me...
TL;DR: There is, I think, something ethereal about i —the square root of minus one, which seems an odd beast at that time—an intruder hovering on the edge of reality.
Abstract: There is, I think, something ethereal about i —the square root of minus one. I remember first hearing about it at school. It seemed an odd beast at that time—an intruder hovering on the edge of reality. Usually familiarity dulls this sense of the bizarre, but in the case of i it was the reverse: over the years the sense of its surreal nature intensified. It seemed that it was impossible to write mathematics that described the real world in …
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics
TL;DR: In this article, a new method, called best-worst method (BWM) is proposed to solve multi-criteria decision-making (MCDM) problems, in which a number of alternatives are evaluated with respect to different criteria in order to select the best alternative(s).
Abstract: In this paper, a new method, called best-worst method (BWM) is proposed to solve multi-criteria decision-making (MCDM) problems. In an MCDM problem, a number of alternatives are evaluated with respect to a number of criteria in order to select the best alternative(s). According to BWM, the best (e.g. most desirable, most important) and the worst (e.g. least desirable, least important) criteria are identified first by the decision-maker. Pairwise comparisons are then conducted between each of these two criteria (best and worst) and the other criteria. A maximin problem is then formulated and solved to determine the weights of different criteria. The weights of the alternatives with respect to different criteria are obtained using the same process. The final scores of the alternatives are derived by aggregating the weights from different sets of criteria and alternatives, based on which the best alternative is selected. A consistency ratio is proposed for the BWM to check the reliability of the comparisons. To illustrate the proposed method and evaluate its performance, we used some numerical examples and a real-word decision-making problem (mobile phone selection). For the purpose of comparison, we chose AHP (analytic hierarchy process), which is also a pairwise comparison-based method. Statistical results show that BWM performs significantly better than AHP with respect to the consistency ratio, and the other evaluation criteria: minimum violation, total deviation, and conformity. The salient features of the proposed method, compared to the existing MCDM methods, are: (1) it requires less comparison data; (2) it leads to more consistent comparisons, which means that it produces more reliable results.
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TL;DR: In this Chapter, a decision maker (or a group of experts) trying to establish or examine fair procedures to combine opinions about alternatives related to different points of view is imagined.
Abstract: In this Chapter, we imagine a decision maker (or a group of experts) trying to establish or examine fair procedures to combine opinions about alternatives related to different points of view.