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Showing papers presented at "International Conference on Software and Data Technologies in 2005"


Proceedings Article
01 Jan 2005
TL;DR: The invention relates to an arrangement in drying sections intended for drying web material which is arranged for movement through the drying section while supported by a plurality of air streams which impinge on the undersurface of the web and which extend parallel with, or substantially parallel with a plane allotted to the web.
Abstract: Businesses are experiencing difficulties with integrating data-mining analytics with decision-making and action. At present, two data-mining methodologies play a central role in enabling data-mining as a process. However, the results of reflecting on the application of these methodologies in real-world business cases against specific criteria indicate that both methodologies provide limited integration with business decisionmaking and action. In this paper we demonstrate the impact of these limitations on a Telco customer retention management project for a global mobile phone company. We also introduce a data-mining and analytics project methodology with improved business integration – the Strategic Analytics Methodology (SAM). The advantage of the methodology is demonstrated through its application in the same project, and comparison of the results.

3 citations