Example of Journal of Advertising format
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Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format
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Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format Example of Journal of Advertising format
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open access Open Access
recommended Recommended

Journal of Advertising — Template for authors

Publisher: Taylor and Francis
Categories Rank Trend in last 3 yrs
Communication #2 of 426 up up by 8 ranks
Business and International Management #14 of 399 up up by 17 ranks
Marketing #8 of 185 up up by 14 ranks
journal-quality-icon Journal quality:
High
calendar-icon Last 4 years overview: 146 Published Papers | 1655 Citations
indexed-in-icon Indexed in: Scopus
last-updated-icon Last updated: 17/06/2020
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Related Journals

open access Open Access

Springer

Quality:  
Good
CiteRatio: 1.4
SJR: 0.396
SNIP: 0.914
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SAGE

Quality:  
High
CiteRatio: 5.2
SJR: 1.165
SNIP: 2.018
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Emerald Publishing

Quality:  
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CiteRatio: 5.7
SJR: 1.202
SNIP: 1.567
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Springer

Quality:  
High
CiteRatio: 7.4
SJR: 0.847
SNIP: 1.986

Journal Performance & Insights

Impact Factor

CiteRatio

Determines the importance of a journal by taking a measure of frequency with which the average article in a journal has been cited in a particular year.

A measure of average citations received per peer-reviewed paper published in the journal.

6.302

79% from 2018

Impact factor for Journal of Advertising from 2016 - 2019
Year Value
2019 6.302
2018 3.518
2017 2.88
2016 2.896
graph view Graph view
table view Table view

11.3

36% from 2019

CiteRatio for Journal of Advertising from 2016 - 2020
Year Value
2020 11.3
2019 8.3
2018 6.0
2017 5.1
2016 4.4
graph view Graph view
table view Table view

insights Insights

  • Impact factor of this journal has increased by 79% in last year.
  • This journal’s impact factor is in the top 10 percentile category.

insights Insights

  • CiteRatio of this journal has increased by 36% in last years.
  • This journal’s CiteRatio is in the top 10 percentile category.

SCImago Journal Rank (SJR)

Source Normalized Impact per Paper (SNIP)

Measures weighted citations received by the journal. Citation weighting depends on the categories and prestige of the citing journal.

Measures actual citations received relative to citations expected for the journal's category.

3.092

8% from 2019

SJR for Journal of Advertising from 2016 - 2020
Year Value
2020 3.092
2019 3.373
2018 2.086
2017 2.251
2016 1.98
graph view Graph view
table view Table view

3.957

26% from 2019

SNIP for Journal of Advertising from 2016 - 2020
Year Value
2020 3.957
2019 3.129
2018 1.961
2017 2.148
2016 2.605
graph view Graph view
table view Table view

insights Insights

  • SJR of this journal has decreased by 8% in last years.
  • This journal’s SJR is in the top 10 percentile category.

insights Insights

  • SNIP of this journal has increased by 26% in last years.
  • This journal’s SNIP is in the top 10 percentile category.
Journal of Advertising

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Taylor and Francis

Journal of Advertising

The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the Journal is to provide a public forum that reflects the current understandi...... Read More

Communication

Business and International Management

Marketing

Social Sciences

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Last updated on
16 Jun 2020
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ISSN
0091-3367
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Impact Factor
High - 1.983
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Open Access
No
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Sherpa RoMEO Archiving Policy
Green faq
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Plagiarism Check
Available via Turnitin
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Endnote Style
Download Available
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Bibliography Name
Taylor and Francis Custom Citation
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Citation Type
Numbered
[25]
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Bibliography Example
Blonder GE, Tinkham M, Klapwijk TM. Transition from metallic to tunneling regimes in superconducting microconstrictions: Excess current, charge imbalance, and supercurrent conversion. Phys Rev B. 1982; 25(7):4515–4532. Available from: 10.1103/PhysRevB.25.4515.

Top papers written in this journal

Journal Article DOI: 10.1080/00913367.1990.10673191
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Roobina Ohanian1
01 Oct 1990 - Journal of Advertising

Abstract:

The purpose of this study was to develop a scale for measuring celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Accepted psychometric scale-development procedures were followed which rigorously tested a large pool of items for their reliability and validity. Using two exploratory and two confirma... The purpose of this study was to develop a scale for measuring celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Accepted psychometric scale-development procedures were followed which rigorously tested a large pool of items for their reliability and validity. Using two exploratory and two confirmatory samples, the current research developed a 15-item semantic differential scale to measure perceived expertise, trustworthiness, and attractiveness. The scale was validated using respondents' self-reported measures of intention to purchase and perception of quality for the products being tested. The resulting scale demonstrated high reliability and validity. read more read less

Topics:

Attractiveness (52%)52% related to the paper, Semantic differential (51%)51% related to the paper, Scale (social sciences) (50%)50% related to the paper, Test validity (50%)50% related to the paper
View PDF
2,489 Citations
Journal Article DOI: 10.1080/00913367.1943.10673459
The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
Judith Lynne Zaichkowsky1
01 Dec 1994 - Journal of Advertising

Abstract:

The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, and with purchase situations. The empirical work to develop this measure was mainly validated with respect to product categories. This paper extends the construct validation of t... The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, and with purchase situations. The empirical work to develop this measure was mainly validated with respect to product categories. This paper extends the construct validation of the PII to involvement with advertisements and also demonstrates that the PII may be reliably reduced from twenty items to ten items. There is some indication the revised PII may then be broken into two subscales representing a cognitive and affective grouping. read more read less
1,562 Citations
Journal Article DOI: 10.1080/00913367.1995.10673481
Brand Equity, Brand Preference, and Purchase Intent
Cathy J. Cobb-Walgren1, Cynthia A. Ruble, Naveen Donthu
01 Oct 1995 - Journal of Advertising

Abstract:

The issue of brand equity has emerged as one of the most critical areas for marketing management in the 1990s. Despite strong interest in the subject, however, there is little empirical evidence of how brand value is created and what its precise effects are. This study explores some of the consequences of brand equity. In par... The issue of brand equity has emerged as one of the most critical areas for marketing management in the 1990s. Despite strong interest in the subject, however, there is little empirical evidence of how brand value is created and what its precise effects are. This study explores some of the consequences of brand equity. In particular, the authors examine the effect of brand equity on consumer preferences and purchase intentions. For comparative purposes, two sets of brands are tested, one from a service category characterized by fairly high financial and functional risk (hotels), and one from a generally lower risk product category (household cleansers). Each set includes two brands that are objectively similar (based on Consumer Reports ratings), but they have invested markedly different levels of advertising spending over the past decade. Across both categories, the brand with the higher advertising budget yielded substantially higher levels of brand equity. In turn, the brand with the higher eq... read more read less

Topics:

Brand preference (78%)78% related to the paper, Brand extension (77%)77% related to the paper, Brand management (76%)76% related to the paper, Brand equity (74%)74% related to the paper, Brand awareness (69%)69% related to the paper
1,330 Citations
Journal Article DOI: 10.1080/00913367.1990.10673175
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
01 Mar 1990 - Journal of Advertising

Abstract:

This study represents a supportive test of the attractiveness aspect of the “match-up” hypothesis of celebrity/product congruence discussed in depth by Kahle and Homer (1985). The hypothesis implies that the physical attractiveness of a celebrity endorser may only enhance both product- and ad-based evaluations if the product'... This study represents a supportive test of the attractiveness aspect of the “match-up” hypothesis of celebrity/product congruence discussed in depth by Kahle and Homer (1985). The hypothesis implies that the physical attractiveness of a celebrity endorser may only enhance both product- and ad-based evaluations if the product's characteristics “match-up” with the image conveyed by the celebrity. Empirically, it was found that for an attractiveness-related product, use of a physically attractive celebrity (Tom Selleck) was observed to significantly enhance measures of spokesperson credibility and attitude toward an ad, relative to use of a physically unattractive celebrity (Telly Savalas). Alternatively, the physically attractive celebrity was found to have no effect on various spokesperson-, product-and ad-based dependent measures relative to the physically unattractive celebrity for an attractiveness-unrelated product. Implications of these findings for advertising strategy are discussed, and dir... read more read less
1,141 Citations
Journal Article DOI: 10.1080/00913367.2000.10673616
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
01 Oct 2000 - Journal of Advertising

Abstract:

Advertisers frequently use endorsers or spokespersons as credible sources to influence consumers' attitudes and purchase intentions. Corporate credibility-the reputation of a company for honesty and expertise-is another type of source credibility that can influence consumer reactions to ads and shape brand attitudes. The pres... Advertisers frequently use endorsers or spokespersons as credible sources to influence consumers' attitudes and purchase intentions. Corporate credibility-the reputation of a company for honesty and expertise-is another type of source credibility that can influence consumer reactions to ads and shape brand attitudes. The present study assessed the impact of endorser and corporate credibility on attitude-toward-the-ad, attitudetoward-the-brand, and purchase intentions. We surveyed 152 adult consumers who viewed a fictitious ad for Mobil Oil company. They rated the credibility of the ad's endorser, the credibility of the company, and attitude-toward-the-ad, attitude-toward-the-brand, and purchase intentions. Path analysis confirmed that endorser credibility had its strongest impact on Aad while corporate credibility had its strongest impact on AB. The findings suggest that corporate credibility plays an important role in consumers' reactions to advertisements and brands, independent of the equally ... read more read less

Topics:

Credibility (66%)66% related to the paper, Source credibility (55%)55% related to the paper
View PDF
1,118 Citations
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Journal of Advertising format uses Taylor and Francis Custom Citation citation style.

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Frequently asked questions

1. Can I write Journal of Advertising in LaTeX?

Absolutely not! Our tool has been designed to help you focus on writing. You can write your entire paper as per the Journal of Advertising guidelines and auto format it.

2. Do you follow the Journal of Advertising guidelines?

Yes, the template is compliant with the Journal of Advertising guidelines. Our experts at SciSpace ensure that. If there are any changes to the journal's guidelines, we'll change our algorithm accordingly.

3. Can I cite my article in multiple styles in Journal of Advertising?

Of course! We support all the top citation styles, such as APA style, MLA style, Vancouver style, Harvard style, and Chicago style. For example, when you write your paper and hit autoformat, our system will automatically update your article as per the Journal of Advertising citation style.

4. Can I use the Journal of Advertising templates for free?

Sign up for our free trial, and you'll be able to use all our features for seven days. You'll see how helpful they are and how inexpensive they are compared to other options, Especially for Journal of Advertising.

5. Can I use a manuscript in Journal of Advertising that I have written in MS Word?

Yes. You can choose the right template, copy-paste the contents from the word document, and click on auto-format. Once you're done, you'll have a publish-ready paper Journal of Advertising that you can download at the end.

6. How long does it usually take you to format my papers in Journal of Advertising?

It only takes a matter of seconds to edit your manuscript. Besides that, our intuitive editor saves you from writing and formatting it in Journal of Advertising.

7. Where can I find the template for the Journal of Advertising?

It is possible to find the Word template for any journal on Google. However, why use a template when you can write your entire manuscript on SciSpace , auto format it as per Journal of Advertising's guidelines and download the same in Word, PDF and LaTeX formats? Give us a try!.

8. Can I reformat my paper to fit the Journal of Advertising's guidelines?

Of course! You can do this using our intuitive editor. It's very easy. If you need help, our support team is always ready to assist you.

9. Journal of Advertising an online tool or is there a desktop version?

SciSpace's Journal of Advertising is currently available as an online tool. We're developing a desktop version, too. You can request (or upvote) any features that you think would be helpful for you and other researchers in the "feature request" section of your account once you've signed up with us.

10. I cannot find my template in your gallery. Can you create it for me like Journal of Advertising?

Sure. You can request any template and we'll have it setup within a few days. You can find the request box in Journal Gallery on the right side bar under the heading, "Couldn't find the format you were looking for like Journal of Advertising?”

11. What is the output that I would get after using Journal of Advertising?

After writing your paper autoformatting in Journal of Advertising, you can download it in multiple formats, viz., PDF, Docx, and LaTeX.

12. Is Journal of Advertising's impact factor high enough that I should try publishing my article there?

To be honest, the answer is no. The impact factor is one of the many elements that determine the quality of a journal. Few of these factors include review board, rejection rates, frequency of inclusion in indexes, and Eigenfactor. You need to assess all these factors before you make your final call.

13. What is Sherpa RoMEO Archiving Policy for Journal of Advertising?

SHERPA/RoMEO Database

We extracted this data from Sherpa Romeo to help researchers understand the access level of this journal in accordance with the Sherpa Romeo Archiving Policy for Journal of Advertising. The table below indicates the level of access a journal has as per Sherpa Romeo's archiving policy.

RoMEO Colour Archiving policy
Green Can archive pre-print and post-print or publisher's version/PDF
Blue Can archive post-print (ie final draft post-refereeing) or publisher's version/PDF
Yellow Can archive pre-print (ie pre-refereeing)
White Archiving not formally supported
FYI:
  1. Pre-prints as being the version of the paper before peer review and
  2. Post-prints as being the version of the paper after peer-review, with revisions having been made.

14. What are the most common citation types In Journal of Advertising?

The 5 most common citation types in order of usage for Journal of Advertising are:.

S. No. Citation Style Type
1. Author Year
2. Numbered
3. Numbered (Superscripted)
4. Author Year (Cited Pages)
5. Footnote

15. How do I submit my article to the Journal of Advertising?

It is possible to find the Word template for any journal on Google. However, why use a template when you can write your entire manuscript on SciSpace , auto format it as per Journal of Advertising's guidelines and download the same in Word, PDF and LaTeX formats? Give us a try!.

16. Can I download Journal of Advertising in Endnote format?

Yes, SciSpace provides this functionality. After signing up, you would need to import your existing references from Word or Bib file to SciSpace. Then SciSpace would allow you to download your references in Journal of Advertising Endnote style according to Elsevier guidelines.

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