Journal of Interactive Marketing, published on behalf of the Direct Marketing Educational Foundation is a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments. We publish high-quality and leading-edge original ideas, methodologies, theories and applications on any aspect of interactive marketing. Journal of Interactive Marketing invites papers from researchers and thought leaders in interactive marketing. The papers should address managerially important problems and have the potential to impact managerial thinking and practice in this area. (Winer and Shankar 2003,p.3) Manuscripts could address several areas in digital marketing including, but not limited to: • Database; customer segmentation• Strategic use of information technology, customer • Relationship management (CRM) Multichannel marketing• Social Networking• Mobile Marketing• Search Engines• Viral Marketing• User-generated Communication• E-business strategy• Direct response marketing, B2B direct marketing, direct mail• Online advertising, online branding• Blogging, podcasting • Online customer satisfaction and loyalty, privacy, trust• Online browsing/buying behavior, shop bots and agents• Online pricing and auctions • Mobile business, call center management• Network effects and markets • Interactive marketing organization Interactive marketing is a process for creating and managing customer value to build long-term relationships with the right customers and maximize shareholder value (Shankar and Malthouse 2006). All marketing should be predicated on some corporate strategy. Given a strategy, the interactive marketing process is as follows: 1. The first step is to understand consumers and other stakeholders through qualitative and quantitative marketing research, the analysis of large databases of customer information (e.g. transactional, contact and search histories, web logs, etc.), and theories of consumer behavior. 2. This understanding is necessary to create relevant brands and product/service offerings as well as the ideas, messages and offers to communicate with customers and other stakeholders. 3. Contact points are interactions that communicate the brand concept to the consumer. They are usually made through multiple addressable and mass communication channels, and are often targeted and customized with customer-level data. Ideally, contact points and consumer responses to them are tracked and measured. Contacts should be managed across customers, communication and distribution channels, and time. With this in mind, we invite you to submit your research to the Journal of Interactive Marketing. Winer, R.S. and Shankar V. (2003). Journal of Interactive Marketing, 17 (1), 2-4. Shankar V. and Malthouse E. (2006). Journal of Interactive Marketing, 20 (1), 2-4 Read Less

Journal of Interactive Marketing, published on behalf of the Direct Marketing Educational Foundation is a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments. We publish high-quality and leading-ed...... Read More