Example of Marketing Theory format
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Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format
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Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format Example of Marketing Theory format
Sample paper formatted on SciSpace - SciSpace
This content is only for preview purposes. The original open access content can be found here.
open access Open Access

Marketing Theory — Template for authors

Publisher: SAGE
Categories Rank Trend in last 3 yrs
Marketing #43 of 185 down down by 17 ranks
journal-quality-icon Journal quality:
High
calendar-icon Last 4 years overview: 108 Published Papers | 540 Citations
indexed-in-icon Indexed in: Scopus
last-updated-icon Last updated: 12/06/2020
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Quality:  
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CiteRatio: 5.2
SJR: 1.165
SNIP: 2.018

Journal Performance & Insights

Impact Factor

CiteRatio

Determines the importance of a journal by taking a measure of frequency with which the average article in a journal has been cited in a particular year.

A measure of average citations received per peer-reviewed paper published in the journal.

2.815

21% from 2018

Impact factor for Marketing Theory from 2016 - 2019
Year Value
2019 2.815
2018 3.577
2017 2.466
2016 2.567
graph view Graph view
table view Table view

5.0

9% from 2019

CiteRatio for Marketing Theory from 2016 - 2020
Year Value
2020 5.0
2019 5.5
2018 4.7
2017 4.7
2016 4.9
graph view Graph view
table view Table view

insights Insights

  • Impact factor of this journal has decreased by 21% in last year.
  • This journal’s impact factor is in the top 10 percentile category.

insights Insights

  • CiteRatio of this journal has decreased by 9% in last years.
  • This journal’s CiteRatio is in the top 10 percentile category.

SCImago Journal Rank (SJR)

Source Normalized Impact per Paper (SNIP)

Measures weighted citations received by the journal. Citation weighting depends on the categories and prestige of the citing journal.

Measures actual citations received relative to citations expected for the journal's category.

1.64

1% from 2019

SJR for Marketing Theory from 2016 - 2020
Year Value
2020 1.64
2019 1.663
2018 1.522
2017 1.2
2016 1.713
graph view Graph view
table view Table view

2.263

13% from 2019

SNIP for Marketing Theory from 2016 - 2020
Year Value
2020 2.263
2019 2.011
2018 1.248
2017 1.328
2016 1.368
graph view Graph view
table view Table view

insights Insights

  • SJR of this journal has decreased by 1% in last years.
  • This journal’s SJR is in the top 10 percentile category.

insights Insights

  • SNIP of this journal has increased by 13% in last years.
  • This journal’s SNIP is in the top 10 percentile category.

Marketing Theory

Guideline source: View

All company, product and service names used in this website are for identification purposes only. All product names, trademarks and registered trademarks are property of their respective owners.

Use of these names, trademarks and brands does not imply endorsement or affiliation. Disclaimer Notice

SAGE

Marketing Theory

Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conv...... Read More

Marketing

Business, Management and Accounting

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Last updated on
11 Jun 2020
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ISSN
1470-5931
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Impact Factor
High - 1.049
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Open Access
No
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Sherpa RoMEO Archiving Policy
Green faq
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Plagiarism Check
Available via Turnitin
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Endnote Style
Download Available
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Bibliography Name
SageV
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Citation Type
Numbered (Superscripted)
25
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Bibliography Example
Blonder GE, Tinkham M and Klapwijk TM. Transition from metallic to tunneling regimes in superconducting microconstrictions: Excess current, charge imbalance, and supercurrent conversion. Phys. Rev. B 1982; 25(7): 4515–4532. URL 10.1103/PhysRevB.25.4515.

Top papers written in this journal

Journal Article DOI: 10.1177/1470593106066781
Service-dominant logic: reactions, reflections and refinements
Robert F. Lusch1, Stephen L. Vargo2
01 Sep 2006 - Marketing Theory

Abstract:

As one of its own foundational premises implies, the value of service-dominant (S-D) logic is necessarily in its open, collaborative effort. Thus, the authors invite and welcome both elaborative an... As one of its own foundational premises implies, the value of service-dominant (S-D) logic is necessarily in its open, collaborative effort. Thus, the authors invite and welcome both elaborative an... read more read less

Topics:

Service-dominant logic (53%)53% related to the paper
View PDF
1,684 Citations
Journal Article DOI: 10.1177/1470593111408177
Value co-creation in service logic: A critical analysis:
03 Oct 2011 - Marketing Theory

Abstract:

The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in busin... The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practice. Without a thorough understanding of the interaction concept, the locus as well as nature and content of value co-creation cannot be identified. Value co-creation easily becomes a concept without substance. Based on the analysis in the present article, it is observed that the unique contribution of a service perspective on business (service logic) is not that customers always are co-creators of value, but rather that under certain circumstances the service provider gets opportunities to co-create value together with its customers. Finally, seven statements included in six of the foundational premises are reformulated accordingly. read more read less

Topics:

Business value (64%)64% related to the paper, Service system (62%)62% related to the paper, Service-dominant logic (62%)62% related to the paper, Service design (60%)60% related to the paper, Service (business) (59%)59% related to the paper
1,342 Citations
Journal Article DOI: 10.1177/1470593107083165
The concept of perceived value: a systematic review of the research:
01 Dec 2007 - Marketing Theory

Abstract:

The purpose of this article is to present a systematic review of the extensive research that has been conducted on the conceptualization of perceived value. The major conclusions of the present stu... The purpose of this article is to present a systematic review of the extensive research that has been conducted on the conceptualization of perceived value. The major conclusions of the present stu... read more read less

Topics:

Value (mathematics) (62%)62% related to the paper, Conceptualization (57%)57% related to the paper
1,009 Citations
Journal Article DOI: 10.1177/1470593110393713
Contextualization and value-in-context: How context frames exchange:
Jennifer D. Chandler1, Stephen L. Vargo1
01 Mar 2011 - Marketing Theory

Abstract:

The purpose of this paper is to explore the role of context in service provision and, more broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to a market at the macro level to make the scaleable influence of context more salient. This reveals the meso level, which is nestled between ... The purpose of this paper is to explore the role of context in service provision and, more broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to a market at the macro level to make the scaleable influence of context more salient. This reveals the meso level, which is nestled between the micro and macro levels. We discuss how these market levels influence one another. We conceptualize markets as simultaneous, continuous exchanges that are bounded by each of these levels of context. read more read less

Topics:

Context (language use) (56%)56% related to the paper
View PDF
912 Citations
Journal Article DOI: 10.1177/1470593106066794
Adopting a service logic for marketing
01 Sep 2006 - Marketing Theory

Abstract:

Following the article by Vargo and Lusch (2004), the use of a service-dominant logic has become an international topic for discussion In the present article, following the research tradition of th Following the article by Vargo and Lusch (2004), the use of a service-dominant logic has become an international topic for discussion In the present article, following the research tradition of th read more read less

Topics:

Marketing science (52%)52% related to the paper, Marketing research (51%)51% related to the paper, Digital marketing (51%)51% related to the paper, Marketing management (51%)51% related to the paper, Return on marketing investment (51%)51% related to the paper
847 Citations
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Marketing Theory format uses SageV citation style.

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Frequently asked questions

1. Can I write Marketing Theory in LaTeX?

Absolutely not! Our tool has been designed to help you focus on writing. You can write your entire paper as per the Marketing Theory guidelines and auto format it.

2. Do you follow the Marketing Theory guidelines?

Yes, the template is compliant with the Marketing Theory guidelines. Our experts at SciSpace ensure that. If there are any changes to the journal's guidelines, we'll change our algorithm accordingly.

3. Can I cite my article in multiple styles in Marketing Theory?

Of course! We support all the top citation styles, such as APA style, MLA style, Vancouver style, Harvard style, and Chicago style. For example, when you write your paper and hit autoformat, our system will automatically update your article as per the Marketing Theory citation style.

4. Can I use the Marketing Theory templates for free?

Sign up for our free trial, and you'll be able to use all our features for seven days. You'll see how helpful they are and how inexpensive they are compared to other options, Especially for Marketing Theory.

5. Can I use a manuscript in Marketing Theory that I have written in MS Word?

Yes. You can choose the right template, copy-paste the contents from the word document, and click on auto-format. Once you're done, you'll have a publish-ready paper Marketing Theory that you can download at the end.

6. How long does it usually take you to format my papers in Marketing Theory?

It only takes a matter of seconds to edit your manuscript. Besides that, our intuitive editor saves you from writing and formatting it in Marketing Theory.

7. Where can I find the template for the Marketing Theory?

It is possible to find the Word template for any journal on Google. However, why use a template when you can write your entire manuscript on SciSpace , auto format it as per Marketing Theory's guidelines and download the same in Word, PDF and LaTeX formats? Give us a try!.

8. Can I reformat my paper to fit the Marketing Theory's guidelines?

Of course! You can do this using our intuitive editor. It's very easy. If you need help, our support team is always ready to assist you.

9. Marketing Theory an online tool or is there a desktop version?

SciSpace's Marketing Theory is currently available as an online tool. We're developing a desktop version, too. You can request (or upvote) any features that you think would be helpful for you and other researchers in the "feature request" section of your account once you've signed up with us.

10. I cannot find my template in your gallery. Can you create it for me like Marketing Theory?

Sure. You can request any template and we'll have it setup within a few days. You can find the request box in Journal Gallery on the right side bar under the heading, "Couldn't find the format you were looking for like Marketing Theory?”

11. What is the output that I would get after using Marketing Theory?

After writing your paper autoformatting in Marketing Theory, you can download it in multiple formats, viz., PDF, Docx, and LaTeX.

12. Is Marketing Theory's impact factor high enough that I should try publishing my article there?

To be honest, the answer is no. The impact factor is one of the many elements that determine the quality of a journal. Few of these factors include review board, rejection rates, frequency of inclusion in indexes, and Eigenfactor. You need to assess all these factors before you make your final call.

13. What is Sherpa RoMEO Archiving Policy for Marketing Theory?

SHERPA/RoMEO Database

We extracted this data from Sherpa Romeo to help researchers understand the access level of this journal in accordance with the Sherpa Romeo Archiving Policy for Marketing Theory. The table below indicates the level of access a journal has as per Sherpa Romeo's archiving policy.

RoMEO Colour Archiving policy
Green Can archive pre-print and post-print or publisher's version/PDF
Blue Can archive post-print (ie final draft post-refereeing) or publisher's version/PDF
Yellow Can archive pre-print (ie pre-refereeing)
White Archiving not formally supported
FYI:
  1. Pre-prints as being the version of the paper before peer review and
  2. Post-prints as being the version of the paper after peer-review, with revisions having been made.

14. What are the most common citation types In Marketing Theory?

The 5 most common citation types in order of usage for Marketing Theory are:.

S. No. Citation Style Type
1. Author Year
2. Numbered
3. Numbered (Superscripted)
4. Author Year (Cited Pages)
5. Footnote

15. How do I submit my article to the Marketing Theory?

It is possible to find the Word template for any journal on Google. However, why use a template when you can write your entire manuscript on SciSpace , auto format it as per Marketing Theory's guidelines and download the same in Word, PDF and LaTeX formats? Give us a try!.

16. Can I download Marketing Theory in Endnote format?

Yes, SciSpace provides this functionality. After signing up, you would need to import your existing references from Word or Bib file to SciSpace. Then SciSpace would allow you to download your references in Marketing Theory Endnote style according to Elsevier guidelines.

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I spent hours with MS word for reformatting. It was frustrating - plain and simple. With SciSpace, I can draft my manuscripts and once it is finished I can just submit. In case, I have to submit to another journal it is really just a button click instead of an afternoon of reformatting.

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