Showing papers by "Aalto University published in 1981"
TL;DR: This paper discusses the problem formulation and proposes a modified approach to that of Zionts and Wallenius for solving the problem of ranking various orderings of a set of alternatives to a composite order as a multiple criteria problem.
Abstract: In this paper we are concerned with ranking various orderings of a set of alternatives to a composite order as a multiple criteria problem. The orderings (called preference orderings) can be real preference orderings or any natural orderings. The objective is to find the most preferred order of the decision maker using the preference orderings as criteria.
23 citations
TL;DR: In this paper, the results of a study employing consumer brand-choice methodology to explain the evaluation and buying decisions for light excavators by individual entrepreneurs were discussed conceptually and the usefulness of the selection model was evaluated, and a framework model describing factors affecting an individual entrepreneur's excavator buying process was suggested together with certain implications for marketers.
15 citations