Aaron Marcus and Associates, Inc.

About: Aaron Marcus and Associates, Inc. is a education organization based out in Berkeley, California, United States. It is known for research contribution in the topics: User interface & User experience design. The organization has 17 authors who have published 94 publications receiving 1582 citations.

Software visualization for debugging

Abstract: To illustrate these ideas, we present three visualization approaches we have explored—algorithm animation, typographic source code presentation, and interactive auralization for debugging—demonstrating the richness of software visualization media and portraying design trade-offs inherent in their use. We use a 30-minute film (designed to teach nine sorting algorithms) to demonstrate the power of algorithm animation. We show how the design and typesetting of computer program source text can enhance the program’s readability. And we show how a programming environment we created—LogoMedia—is useful for the interactive construction of visualizations during program creation and debugging. Software Vi for Debugging

Cross-cultural user-experience design

Abstract: Designers of information visualization and user interfaces must take account of culture in the design of metaphors, mental models, navigation, interaction, and appearance. Culture models define dimensions of difference and similarity among groups of people regarding signs, rituals, heroes/heroines, and values. Examples on the Web reveal these dimensions. Developers will increasingly need to take into account culture and other factors in development to better ensure usability, usefulness, and appeal.

Metaphor design in user interfaces

Abstract: Successful user interfaces consist of partially general and partially unique solutions to the design of metaphors, the fundamental concepts communicated through words and images, as well as through sound and interaction. By controlling the user's expectation of familiar structures and processes and surprise at novel approaches, the user-interface designer can achieve compelling forms that enable the user to be more productive.

Global and intercultural user-interface design

Abstract: Aesthetics 35Language and verbal style 35Globalization Case Study 35Planet Sabre 35Culture Dimensions 36Introduction to Culture Dimensions 36Culture: An Additional Issue for GloballyOriented UI Designers 37Hofstede’s Dimensions of Culture 38Power Distance 38Individualism versus Collectivism 38Masculinity versus Femininity (MAS) 41Uncertainty Avoidance (UA) 43Long-versus Short-Term Time Orientation 45Design Issues 46Conclusions and Future ResearchIssues 48Acknowledgments 49References 49User interfaces (UIs) for successful products and services enable users around the world to access complex data and functions Solutions to global user interface design consist of partially universal and partially local solutions to the design of metaphors, mental models, navigation, appearance, and interaction The UI development process must account for many complex localization issues, in particular, the user group’s culture Culture dimensions, ie, those proposed by anthropologists and other analysts of culture, can provide insight into how designers can/should adjust UIs to better serve users By managing users’ experiences of familiar structures and processes, the UI designer can achieve compelling solutions that enable the UI to be more useful and appealing Users across the globe will be more productive and engaged with the products and services

Principles of effective visual communication for graphical user interface design

Abstract: Researchers and developers should develop a high-quality, integrated approach to the graphical presentation of all elements of human-computer (user) interface (HCI) design. Principles from information-oriented, systematic design can assist in providing guidance for simple, clear, consistent solutions to the design of menus, windows, icons, dialogue boxes, and control panels that are not explicitly specified by current graphical user interface (GUI) paradigms.