Showing papers by "Aix-Marseille University published in 1975"
TL;DR: The consumption patterns of individuals and groups in the United States have been studied from innumerable perspectives, and many of the concepts and findings have helped marketers gain a better understanding of consumers as discussed by the authors.
Abstract: A CONSUMER orientation is generally considered essential to the development of an effective marketing strategy. In response to this idea, the consumption patterns of individuals and groups in the United States have been studied from innumerable perspectives, and many of the concepts and findings have helped marketers gain a better understanding of consumers. The results have often provided a basis for more effective marketing strategies. Unfortunately, the international marketer has not received the full benefit of the interest in con-
107 citations
TL;DR: In this paper, the formation of five successive monolayers and two phase transitions in the first monolayer was shown, with only a slight discrepancy for n = 4.5.
57 citations
TL;DR: Porcine pancreatic colipase was found by ultracentrifugation, dialysis and spectrophotometry to bind one NaTDC micelle per molecule, enabling lipase to act on long chain triglycerides in the presence of bile salts.
34 citations
3 citations
TL;DR: In this article, a pe´ne´tration de l'argent dans le sulfure de cadmium ae´te´e´tudie´ea`l'aide d'argentin radioactif.
2 citations
TL;DR: In this paper, the action of air on thin layers of lithium prepared under a static ultrahigh vacuum was investigated, and it was shown, during the degradation, that small grains developed at the metal surface.
1 citations