Aletheia University

About: Aletheia University is a education organization based out in Taipei, Taiwan. It is known for research contribution in the topics: Supply chain & Wireless sensor network. The organization has 767 authors who have published 1194 publications receiving 17323 citations. The organization is also known as: Aletheia University.

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Abstract: This study aims to investigate the direct effects of store image and service quality on brand image and purchase intention for a private label brand (PLB). This study also investigates the indirect effects mediated by perceived risk and price consciousness on these relationships. The sample in this study consisted of three hundred and sixty (360) customers of the Watsons and Cosmed chain of drugstores. The pre-test results identified ‘‘Watsons’’ and ‘‘My Beauty Diary’’ as the research brands of the PLB for the two stores, respectively. This study uses LISREL to examine the hypothesized relationships. This study reveals that (1) store image has a direct and positive effect on the purchase intention of the PLB; (2) service quality has a direct and positive effect on the PLB image; (3) the perceived risk of PLB products has a mediating effect on the relationship between the brand image and the consumers purchase intention of the PLB.

Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents

Abstract: Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the moderating role of habit on the relationship between trust and repeat purchase intention. Prior research on online behavior continuance models perceives usefulness, trust, satisfaction, and perceived value as the major determinants of continued usage or loyalty, overlooking the important role of habit. We define habit in the context of online shopping as the extent to which buyers tend to shop online automatically without thinking. Building on recent research on the continued usage of IS and repeat purchasing, we develop a model suggesting that habit acts as a moderator between trust and repeat purchase intention, while familiarity, value and satisfaction are the three antecedents of habit. Data collected from 454 customers of the Yahoo!Kimo shopping mall provide strong support for the research model. The results indicate that a higher level of habit reduces the effect of trust on repeat purchase intention. The data also show that value, satisfaction, and familiarity are important to habit formation and thus relevant within the context of online repeat purchasing. The implications for theory and practice and suggestions for future research are also discussed.

A fuzzy AHP application in government-sponsored R&D project selection☆

Abstract: Due to the funding scale and complexity of technology, the selection of government sponsored technology development projects can be viewed as a multiple-attribute decision that is normally made by a review committee with experts from academia, industry, and the government. In this paper, we present a fuzzy analytic hierarchy process method and utilize crisp judgment matrix to evaluate subjective expert judgments made by the technical committee of the Industrial Technology Development Program in Taiwan. Our results indicate that the scientific and technological merit is the most important evaluation criterion considered in overall technical committees. We demonstrate how the relative importance of the evaluation criteria changes under various risk environments via simulation.

The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

Abstract: Purpose – Based on message source theory, the purpose of this paper is to use positive electronic word‐of‐mouth (eWOM) settings to examine the influence of message source credibility on brand attitude (brand trust, brand affection, and purchase intention). The current study also uses the elaboration likelihood model to examine the moderating effect of product involvement on the relationships between message appeals (rational vs emotional) and brand attitude, as well as between message source credibility and brand attitude.Design/methodology/approach – Data were collected via internet questionnaires. Based on the internet investigation and pretest, this study chose the stimuli for research products, virtual brands, eWOM, and message source credibility. Via a 2 (notebooks vs shampoo) *2 (appeal: rational vs emotional) experimental design, 211 effective samples were collected to verify the hypotheses of this study.Findings – The results, for both notebooks and shampoo, are: the positive eWOM message with hig...