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Showing papers by "Baltic International Academy published in 2008"


Journal ArticleDOI
TL;DR: In this article, the author examines the aspects of modelling of investment solutions under conditions of developing aviation business, giving methods of modeling of demand, including those based on dynamics of macroeconomic indicators.
Abstract: Abstract The article deals with the problems of investment development of air companies. The author examines the aspects of modelling of investment solutions under conditions of developing aviation business, giving methods of modelling of demand, including those based on dynamics of macroeconomic indicators. The article contains the problems relating to assessment of macroeconomic risks, using models of assessment of discount rates. Variants of assessment of currency risks in the process of evaluation of efficiency of international investment solutions are analyzed as well. This article also deals with some problems relating to project financing. The aspect on necessity to take into account correlation between man's potentiality and equipment capacity in the process of development of investment activities of air companies is discussed as well.

5 citations


Journal ArticleDOI
01 Dec 2008
TL;DR: In this paper, the authors examined target markets and the strategy of marketing places as an economic instrument directed to the development of countries, regions, cities and towns, and classified potential target markets of a territory and their characteristics on an example of Latvia.
Abstract: This paper examines target markets and the strategy of marketing places as an economic instrument directed to the development of countries, regions, cities and towns. The authors give a classification of potential target markets of a territory and their characteristics on an example of Latvia.Markets’ segmentation for realizing the strategy of marketing places is of great value as it allows concentrating activity on the most perspective directions of territory development and on methods of particular group attraction. It gives an opportunity to work with separate categories of consumers, to make marketing policy more direct and more expressive, to promote competitiveness of a territory and its social economic development.

1 citations