Birmingham City Council

About: Birmingham City Council is a government organization based out in Birmingham, United Kingdom. It is known for research contribution in the topics: Population & Public health. The organization has 76 authors who have published 80 publications receiving 1416 citations.

City branding: Can goods and services branding models be used to brand cities?

Abstract: A city's branding is investigated using generic product and services branding models. Two generic branding models and tourism segmentation models guide an investigation into city branding 'as it should be' and 'as it is' using Birmingham, England as a case study. The unique characteristics of city brands are identified and Keller's Brand Report Card provides a theoretical framework for building a picture of the brand-building activity taking place in the city. Four themes emerge and are discussed: 1) the impact of a network on brand models developed for organisations; 2) segmentation of brand elements; 3) corporate branding; and 4) the political dimension. A conclusion is that city branding would be more effective if the systems and structures of generic branding models were adopted.

Modelling Environmental Equity: Access to Air Quality in Birmingham, England

Abstract: Many studies in the USA have noted inequities with regard to the socioeconomic status or racial character of communities and their relative exposure to environmental disamenities. In this paper the authors focus particularly on the environmental equity of air pollution in the English city of Birmingham. Using statistical methodologies they examine the pattern of exposure to two key air pollutants: carbon monoxide (CO) and nitrogen dioxide (NO2) across certain population groups in the city. Estimated emission levels of CO and NO2 were mapped by using modelled associations between vehicle densities and measured emissions at existing monitoring stations. These data were input to a geographical information system (GIS) for subsequent comparisons with population maps. Three types of variables were considered to distinguish possibly disadvantaged populations: age profile, ethnic make-up, and poverty indicators. From the 1991 Census, relevant statistics were derived for each enumeration district in the city. No ...

Domestic violence against men.

Abstract: This article reviews the literature relating to domestic violence against men and examines some of the reasons why men are reluctant to report violent episodes. The article focuses on men as the victims and women as the perpetrators of domestic violence and identifies gaps in service provision. The role of the nurse in supporting male victims is also discussed.

Spoilt for choice? How consumerism can disempower public service users

Abstract: The determination to increase individual choice lies at the heart of the Governments public service reforms and its strategy for empowering citizens as consumers. This article, informed by recent sociological discussions of the characteristics of contemporary social life, suggests that prioritizing individual choice can have disempowering consequences for public service users, generating confusion, uncertainty and stress. A better alternative would be to develop means of strengthening users’ influence over the shape and content of services.