Bowling Green State University

About: Bowling Green State University is a education organization based out in Bowling Green, Ohio, United States. It is known for research contribution in the topics: Population & Poison control. The organization has 8315 authors who have published 16042 publications receiving 482564 citations. The organization is also known as: BGSU.

Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale

Abstract: This research reports an independent assessment of a recently developed set of consumer-based brand equity measures. Yoo and Donthu (1997) developed a multidimensional, consumer-based brand equity scale comprised of four theoretically defined constructs and a separate multiple-item overall brand equity measure. The present research employed slightly modified items in a different context in an attempt to examine the robustness of the proposed scale. Subjects (n=272) responded to the brand equity scale for different brands and combinations of brands in a co-branding context. The results suggest that, while the Yoo and Donthu scale represents an adequate first step, further scale development is needed. Nevertheless, this scale development has brought us closer to a universally accepted measure of consumer-based brand equity.

An empirical assessment of data collection using the internet

Abstract: Identical questionnaire items were used to gather data from 2 samples of employees. One sample (n= 50) responded to a survey implemented on the World Wide Web. Another sample (n= 181) filled out a paper version of the survey. Analyses of the 2 data sets supported an exploration of the viability of World Wide Web data collection. The World Wide Web data had fewer missing values than the paper and pencil data. A covariance analysis simultaneously conducted in both samples indicated similar covariance structures among the tested variables. The costs and benefits of using access controls to improve sampling are discussed. Four applications that do not require such access controls are discussed.

Wiki as a Teaching Tool

Abstract: Wikis are one of many Web 2.0 components that can be used to enhance the learning process. A wiki is a web communication and collaboration tool that can be used to engage students in learning with others within a collaborative environment. This paper explains wiki usage, investigates its contribution to various learning paradigms, examines the current literature on wiki use in education, and suggests additional uses in teaching software engineering.

Comprehensive Feeding Practices Questionnaire: Validation of a New Measure of Parental Feeding Practices

Abstract: Objective Measures of parents’ feeding practices have focused primarily on parental control of feeding and have not sufficiently measured other potentially important practices. The current study validates a new measure of feeding practices, the Comprehensive Feeding Practices Questionnaire (CFPQ). Method The first study validated a 9-factor feeding practice scale for mothers and fathers. In the second study, open-ended questions solicited feeding practices from parents to develop a more comprehensive measure of parental feeding. The third study validated an expanded 12-factor feeding practices measure with mothers of children from 2 to 8 years of age. Results The CFPQ appears to be an adequate tool for measuring the feeding practices of parents of young children. Conclusions Researchers, clinicians, and health educators might use this measure to better understand how parents feed their children, the factors that contribute to these practices, and the implications of these practices on children’s eating behaviors.