Coventry University

About: Coventry University is a education organization based out in Coventry, United Kingdom. It is known for research contribution in the topics: Population & Higher education. The organization has 4964 authors who have published 12700 publications receiving 255898 citations. The organization is also known as: Lanchester Polytechnic & Coventry Polytechnic.

Learning to be tribal: facilitating the formation of consumer tribes

Abstract: Purpose – Studies of marketplace cultures emphasize the benefits of communal consumption and explain the ways that brand managers can leverage subcultures and brand communities. The ephemeral and often non‐commercial nature of consumer tribes means that they are more difficult to manage. This paper, aims to suggest that a necessary pre‐requisite for understanding how to engage with consumer tribes is to identify how consumers become members of tribes.Design/methodology/approach – Data are drawn from a five‐year ethnographic study of the archetypical club culture tribe that utilized a variety of data collection methods including participant observation and in‐depth interviewing.Findings – The paper identifies “learning to be tribal” as a communal practice that occurs through three interconnected processes of engagement, imagination and alignment.Originality/value – This paper makes three contributions: it clearly distinguishes between the three main forms of communal consumption found in the marketing lite...

A Classification of Genre Families in University Student Writing.

Abstract: As demand for English-medium higher education continues to grow internationally and participation in higher education increases, the need for a better understanding of academic writing is pressing. Prior university wide taxonomies of student writing have relied on intuition, the opinions of faculty, or data from course documentation and task prompts. In contrast, our classification is grounded in analysis of all 2858 BAWE (British Academic Written English) corpus texts actually produced by undergraduate and taught postgraduate university students in England for assessment purposes. This builds on the American tradition of classifying university student writing tasks (e.g. Horowitz 1986; Hale et al. 1996; Melzer 2009) and the very different Australian tradition of classifying primary and secondary school children’s written texts as genres (e.g. Martin and Rothery 1986; Coffin 2006). Understanding our classification of 13 genre families enables more meaningful interrogation of the BAWE corpus by teachers and researchers. The diversity in student genres across disciplines and levels of study is noteworthy for academic writing materials developers and all interested in the nature of higher education.

Dynamic and causality interrelationships from municipal solid waste recycling to economic growth, carbon emissions and energy efficiency using a novel bootstrapping autoregressive distributed lag

Abstract: This study contributes to estimate the municipal solid waste (MSW) recycling effect on environmental quality and economic growth in the United States. Few studies have been given to macro-level aggregate analysis through national scale MSW recycling, environmental, and economic indicators. This study employs bootstrapping autoregressive distributed lag modeling for investigating the cointegration relationship among MSW recycling, economic growth, carbon emissions, and energy efficiency utilized quarterly data from 1990 to 2017. The result implies that a one percent increase in MSW recycling contributes to economic growth and reduce carbon emissions by 0.317% (0.157%) and 0.209% (0.087%) in the long-run (short-run). Similarly, a one percent improvement in energy efficiency stimulates economic growth by 0.489% (0.281%) and mitigates carbon emissions by 0.285% (0.197%) in the long-run (short-run). A higher per capita income and population growth caused higher emissions by 0.197% and 0.401% in the long-run. The overall results reveal stronger impacts in the long-run than the short-run with significant convergence towards long-run equilibrium, suggesting a prominent long-run transmission of economic and environmental fallouts. This study confirms a uni-directional causality from MSW recycling to economic growth, carbon emissions, and energy efficiency. These outcomes signify that any policy intervention related to MSW recycling produces significant changes in the level of economic growth and carbon emissions. The finding provides valuable insight for policymakers to counteract carbon emissions through recyclable waste management that simultaneously create significant economic value.