Cranfield University

About: Cranfield University is a education organization based out in Cranfield, United Kingdom. It is known for research contribution in the topics: Supply chain & Population. The organization has 10025 authors who have published 21130 publications receiving 678277 citations.

Restoration of the contact surface in the HLL-Riemann solver

Abstract: The missing contact surface in the approximate Riemann solver of Harten, Lax, and van Leer is restored. This is achieved following the same principles as in the original solver. We also present new ways of obtaining wave-speed estimates. The resulting solver is as accurate and robust as the exact Riemann solver, but it is simpler and computationally more efficient than the latter, particulaly for non-ideal gases. The improved Riemann solver is implemented in the second-order WAF method and tested for one-dimensional problems with exact solutions and for a two-dimensional problem with experimental results.

Market-Based Assets and Shareholder Value: A Framework for Analysis

Abstract: The authors develop a conceptual framework of the marketing–finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concern...

A Strategic Framework for Customer Relationship Management

Abstract: In this article, the authors develop a conceptual framework for customer relationship management (CRM) that helps broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The authors explore definitional aspects of CRM, and they identify three alternative perspectives of CRM. The authors emphasize the need for a cross-functional, process-oriented approach that positions CRM at a strategic level. They identify five key cross-functional CRM processes: a strategy development process, a value creation process, a multichannel integration process, an information management process, and a performance assessment process. They develop a new conceptual framework based on these processes and explore the role and function of each element in the framework. The synthesis of the diverse concepts within the literature on CRM and relationship marketing into a single, process-based framework should provide deeper insight into achieving success with CRM strategy...

State-of-the-art in product-service systems

Abstract: A Product-Service System (PSS) is an integrated combination of products and services. This Western concept embraces a service-led competitive strategy, environmental sustainability, and the basis to differentiate from competitors who simply offer lower priced products. This paper aims to report the state-of-the-art of PSS research by presenting a clinical review of literature currently available on this topic. The literature is classified and the major outcomes of each study are addressed and analysed. On this basis, this paper defines the PSS concept, reports on its origin and features, gives examples of applications along with potential benefits and barriers to adoption, summarizes available tools and methodologies, and identifies future research challenges.