Deen Dayal Upadhyay Gorakhpur University

About: Deen Dayal Upadhyay Gorakhpur University is a education organization based out in Gorakhpur, Uttar Pradesh, India. It is known for research contribution in the topics: Thermal decomposition & Lymnaea acuminata. The organization has 1032 authors who have published 1591 publications receiving 21734 citations. The organization is also known as: Gorakhpur University.

Effect of environmental factors on the fecundity, hatchability and survival of snail Lymnaea (Radix) acuminata (Lamarck): vector of fascioliasis.

Abstract: Lymnaea acuminata breeds round the year. The effect of pH, temperature, dissolved oxygen, carbon dioxide, light/dark period and clean/polluted water on the fecundity, hatchability and survival of young snails of L. acuminata were studied. It was observed that these environmental variant abiotic factors caused a significant variation in fecundity, hatchability and survival of young snails. Maximum reproduction of this snail was observed in the months of March to May. A significant positive correlation (p<0.05) between D.O. (3.1-7.7 ppm)/pH (7.01-8.96) of water with fecundity (6.0-196.33/20 snails), hatchability (54.69-96.91%) and survival (61.3-95.86%) of young snails was observed for each month and each interval of 24-72 h. In contrast, a significant negative correlation between dissolved CO2 (4.6-16.6 ppm)/temperature (16-37 degrees C) of water was noted with fecundity, hatchability and survival of snails. Percent hatchability in the eggs in different regimens of water was between 96.91-54.69%. The hatching period was prolonged (2-14 days) in snail exposed to different groups of water compared to the control group (2-9 d). This study conclusively shows that variant abiotic factors in different months of the year can significantly alter the reproductive ability and development process in the snail Lymnaea acuminata.

Tulsi: A holy plant with high medicinal and therapeutic value

Abstract: The present review article explains medicinal and therapeutic uses of Tulsi plant in traditional medicine. Tulsi (Ocimum sanctum [OS] Linn.) is an aromatic plant belongs to family Lamiaceae. It is traditionally used for preparation of various Ayurvedic formulations for treatment of bronchitis, influenza, and asthma. Hot concoction of Tulsi leaves is usually provided for immediate relief in cold, sneezing nose, cough, malaria, and dengue. This article explains the biological effectiveness of OS against diabetes mellitus, hypertension, cancers, respiratory diseases, arthritis, various microbes, and parasites. Tulsi extracts and its various bio-organic constituents showed antioxidant activity, anti-atherogenic effect, anti-aging, immunomodulatory, anti-inflammatory, antistress, hepatoprotective, radioprotective, antihelmintic, repellent and larvicidal activity. Tulsi active ingredients showed anti-inflammatory properties and also play a role in modulation of both cellular and humeral immunity. Plant shows healing properties in hepatic injury and gastric ulcer. It relieves from stress, restore and improve body immunity and digestion. Ocimum basilicum L. contains (-)-linalool, eugenol and methyl chavicol, methyl chavicol (93.0%), gamma-caryophyllene as major constituents. Minor oil constituents are (+)-delta-cadinene, 3-carene, alpha-humulene, citral, and (-)-trans-caryophyllene. Tulsi oil contains high alpha-linolenic acid contents mainly eicosanoid precursor polyunsaturated fatty acids which are anti-inflammatory in nature. Tulsi also contains camphor, caryophyllene oxide, cineole, methyleugenol, limonene, myrcene, and thymol, which are known insect repellents. Its essential oil (EO) can be used to abate the growth of mosquitoes and control malaria. It is a good repellant and can be used for deterring flies, mosquitoes and insects. No doubt Tulsi plant is a good source of natural products mainly phyto-constituents and EO which can be used as alternative medicine for the treatment of various ailments and human health problems but proper composition and appropriate formulation is required before being used.

Green Marketing: A Tool for Sustainable Development

Abstract: Green revolutions, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more have become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. This paper mainly focuses on the concept, need, importance & strategy of green marketing in India. Researcher also examines the present scenario of green marketing and reasons that organizations are adopting green marketing as a tool for sustainable development. Data has to be collected from multiple sources of evidence to understand the importance of green and sustainability management, in addition to books, journals, websites, and news papers. The paper analyses whether the manufacturers are cognizant about green products and eco-labeling, and also the difficulties in implementing green marketing. A guideline is given to the Indian manufacturers for producing green marketing products.