Georgia State University

About: Georgia State University is a education organization based out in Atlanta, Georgia, United States. It is known for research contribution in the topics: Population & Poison control. The organization has 13988 authors who have published 35895 publications receiving 1164332 citations. The organization is also known as: GSU & Georgia State.

Company-Scientist Locational Links: The Case of Biotechnology

Abstract: In recent years, the significance of geography among firms has declined due to the introduction of electronic methods of communication. However, with the increasing presence of the biotechnology industry, with its affiliated university-based scientists, the issue of geography is proposed as a significant issue for consideration. Most notably, researchers cite that the role of the scientist within the firm impacts the geographic proximity between the firm and the scientist. The types of links between scientists and firms are examined, drawing on a database of biotech firms that have issued IPOs. The data analyses indicate that firm proximity is often influenced not only by the scientist's role in the firm, but also by his or her status in the scientific community and by his or her age. Although past studies have cited the relationship between informal knowledge spillovers and proximity, the current research suggests that geographic proximity plays a less significant role when knowledge is transmitted through formal ties between scientists and corporations. Areas of future research are identified, including the impact of factors such as the proximity of other firm locations and research institutions, and how the role of geography differs between regions. (AKP)

Goverance, Ownership, and Corporate Entrepreneurship: The Moderating Impact of Industry Technological Opportunities

Abstract: Corporate entrepreneurship is important for organizational survival, profitability, growth, and renewal. Data from 127 Fortune 500 companies show that executive stock ownership and long-term institutional ownership are positively associated with such entrepreneurship. Conversely, short-term institutional ownership is negatively associated with it, as is a high ratio of outside directors on a company's board. Outside directors' stock ownership somewhat mitigates the latter negative association. Outsiders, including stock owners, might lead companies away from internal product development, the traditional route to corporate entrepreneurship. Finally, an industry's technological opportunities moderate the associations observed between corporate governance and ownership variables and corporate entrepreneurship.

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value:

Abstract: Customers can interact with and create value for firms in a variety of ways. This article proposes that assessing the value of customers based solely upon their transactions with a firm may not be sufficient, and valuing this engagement correctly is crucial in avoiding undervaluation and overvaluation of customers. We propose four components of a customer's engagement value (CEV) with a firm. The first component is customer lifetime value (the customer's purchase behavior), the second is customer referral value (as it relates to incentivized referral of new customers), the third is customer influencer value (which includes the customer's behavior to influence other customers, that is increasing acquisition, retention, and share of wallet through word of mouth of existing customers as well as prospects), and the fourth is customer knowledge value (the value added to the firm by feedback from the customer). CEV provides a comprehensive framework that can ultimately lead to more efficient marketing strategies that enable higher long-term contribution from the customer. Metrics to measure CEV, future research propositions regarding relationships between the four components of CEV are proposed and marketing strategies that can leverage these relationships suggested.