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Institution

HEC Paris

EducationJouy-en-Josas, France
About: HEC Paris is a education organization based out in Jouy-en-Josas, France. It is known for research contribution in the topics: Market liquidity & Entrepreneurship. The organization has 584 authors who have published 2756 publications receiving 104467 citations. The organization is also known as: Ecole des Hautes Etudes Commerciales & HEC School of Management Paris.


Papers
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Journal ArticleDOI
TL;DR: Regularized generalized canonical correlation analysis (RGCCA) as mentioned in this paper combines the power of multi-block data analysis methods (maximization of well identified criteria) and the flexibility of PLS path modeling (the researcher decides which blocks are connected and which are not).
Abstract: Regularized generalized canonical correlation analysis (RGCCA) is a generalization of regularized canonical correlation analysis to three or more sets of variables. It constitutes a general framework for many multi-block data analysis methods. It combines the power of multi-block data analysis methods (maximization of well identified criteria) and the flexibility of PLS path modeling (the researcher decides which blocks are connected and which are not). Searching for a fixed point of the stationary equations related to RGCCA, a new monotonically convergent algorithm, very similar to the PLS algorithm proposed by Herman Wold, is obtained. Finally, a practical example is discussed.

290 citations

Journal ArticleDOI
TL;DR: In this paper, the authors find that older consumers, who constitute an important market segment, repurchase a brand more frequently when they buy a new car than younger consumers when they replace a car.
Abstract: In a large empirical study, the authors find that older consumers, who constitute an important market segment, repurchase a brand more frequently when they buy a new car. Older consumers consider fewer brands, fewer dealers, and fewer models, and they choose long-established brands more often. To interpret the results, the authors rely on four age-related theoretical perspectives: biological aging, cognitive decline, socioemotional selectivity, and change aversion.

285 citations

Journal ArticleDOI
Frank Jacob, Wolfgang Ulaga1
TL;DR: In this article, the authors discuss the challenges faced by top executives of industrial companies in the transition from a product-centric to a service-centric business perspective through an interview with the managing director of ThyssenKrupp Service AG.

284 citations

Posted Content
TL;DR: In this paper, a new architecture for understanding how power guides and shapes consumer behavior has been proposed, and empirical evidence is presented that synthesizes these findings into a parsimonious account of how power alters consumer behavior as a function of both product attributes and recipients.
Abstract: The current paper reviews the concept of power and offers a new architecture for understanding how power guides and shapes consumer behavior Specifically, we propose that having and lacking power respectively foster agentic and communal orientations that have a transformative impact on perception, cognition, and behavior These orientations shape both who and what consumers value New empirical evidence is presented that synthesizes these findings into a parsimonious account of how power alters consumer behavior as a function of both product attributes and recipients Finally, we discuss future directions to motivate and guide the study of power by consumer psychologists

283 citations

Journal ArticleDOI
TL;DR: In this article, the authors employ model specifications with varying identifying assumptions (i.e., rich data models, unobserved effects models, instrumental variable models, and panel internal instruments models) and use data from up to 155 publicly traded firms over a 12-year period (2000-2011).
Abstract: Marketing academics and practitioners alike remain unconvinced about the chief marketing officer's (CMO's) performance implications. Whereas some studies propose that firms benefit financially from having a CMO in the C-suite, other studies conclude that the CMO has little or no effect on firm performance. Accordingly, there have been strong calls for additional academic research regarding the CMO's performance implications. In response to these calls, the authors employ model specifications with varying identifying assumptions (i.e., rich data models, unobserved effects models, instrumental variable models, and panel internal instruments models) and use data from up to 155 publicly traded firms over a 12-year period (2000–2011) to find that firms can indeed expect to benefit financially from having a CMO at the strategy table. Specifically, their findings suggest that the performance (measured in terms of Tobin's q) of the sample firms that employ a CMO is, on average, approximately 15% greater than that...

280 citations


Authors

Showing all 605 results

NameH-indexPapersCitations
Sandor Czellar133126391049
Jean-Yves Reginster110119558146
Pierre Hansen7857532505
Gilles Laurent7726427052
Olivier Bruyère7257924788
David Dubois5016912396
Rodolphe Durand4917310075
Itzhak Gilboa4925913352
Yves Dallery471706373
Duc Khuong Nguyen472358639
Eric Jondeau451557088
Jean-Noël Kapferer4515112264
David Thesmar411617242
Bruno Biais411448936
Barbara B. Stern40896001
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Performance
Metrics
No. of papers from the Institution in previous years
YearPapers
20239
202233
2021129
2020141
2019110
2018136