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Institution

HEC Paris

EducationJouy-en-Josas, France
About: HEC Paris is a education organization based out in Jouy-en-Josas, France. It is known for research contribution in the topics: Market liquidity & Entrepreneurship. The organization has 584 authors who have published 2756 publications receiving 104467 citations. The organization is also known as: Ecole des Hautes Etudes Commerciales & HEC School of Management Paris.


Papers
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Journal ArticleDOI
Véronique Malleret1
TL;DR: In this article, the authors discuss the profitability of service offerings by small and medium sized industrial firms and highlight the heterogeneity of their policies and practices regarding the pricing and costing of their service offers.

164 citations

Journal Article
TL;DR: Kapferer et al. as mentioned in this paper presented the rationale and the main aspects of this new approach to the conceptualization and measurement of consumer involvement, which is an enlightening new tool for understanding the full dynamics of the relationship of consumers to products, for describing targets, and for market segmentation.
Abstract: Today, many advertising recommendations mention the target market's degree of involvement in justifying the chosen strategy. Consumers' involvement in products is believed to moderate considerably their reactions to marketing and advertising stimuli. Therefore it should affect copy, format, media, and repetition decisions. Foote, Cone, & Belding agencies worldwide have even adopted a strategy planning device, the "Grid," based on a highlow involvement dichotomy (Vaughn, 1980). Current practice measures involvement by a single index, or even a single item of product's perceived importance. A new stream of research initiated in Europe since 1981 has shown that the degree of involvement counts actually less than the source of this involvement. Empirical data on 37 product categories and derived from more than 7500 interviews show that involvement is not limited to a single dimension. It should rather be thought of as a profile of the dimensions of interest, perceived risk, pleasure value, and sign value (Kapferer and Laurent, 48 1984, 1985; Laurent and Kapferer. 1985). For advertising managers the involvement profile is an enlightening new tool for understanding the full dynamics of the relationship of consumers to products, for describing targets, and for market segmentation. The purpose of this article is to present the rationale and the main aspects of this new approach to the conceptualization and measurement of consumer involvement. Since its theoretical and methodological bases have already been presented at length elsewhere, we shall stress here the practical applications of the involvement profile.

163 citations

Journal ArticleDOI
TL;DR: In this paper, the authors show that collateral constraints restrict firm entry and post-entry growth, using French administrative data and cross-sectional variation in local house-price appreciation as shocks to collateral values.
Abstract: We show that collateral constraints restrict firm entry and post-entry growth, using French administrative data and cross-sectional variation in local house-price appreciation as shocks to collateral values. We control for local demand shocks by comparing treated homeowners to controls in the same region that do not experience collateral shocks: renters, and homeowners with an outstanding mortgage, who (in France) cannot take out a second mortgage. In both comparisons, an increase in collateral value leads to a higher probability of becoming an entrepreneur. Conditional on entry, treated entrepreneurs use more debt, start larger firms, and remain larger in the long run. This article is protected by copyright. All rights reserved

163 citations

Journal ArticleDOI
TL;DR: This article examined individuals' reactions to the prospect of gaining or losing status in groups and found that those who risk losing status allocate more resources toward personal status concerns (and away from group interests and potential monetary gain).

162 citations

Journal ArticleDOI
TL;DR: The approach developed introduces mainly the traffic congestion component based on queueing theory, an innovative modeling scheme to capture travel times for vehicle routing problems with dynamic travel times due to potential traffic congestion.

160 citations


Authors

Showing all 605 results

NameH-indexPapersCitations
Sandor Czellar133126391049
Jean-Yves Reginster110119558146
Pierre Hansen7857532505
Gilles Laurent7726427052
Olivier Bruyère7257924788
David Dubois5016912396
Rodolphe Durand4917310075
Itzhak Gilboa4925913352
Yves Dallery471706373
Duc Khuong Nguyen472358639
Eric Jondeau451557088
Jean-Noël Kapferer4515112264
David Thesmar411617242
Bruno Biais411448936
Barbara B. Stern40896001
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Performance
Metrics
No. of papers from the Institution in previous years
YearPapers
20239
202233
2021129
2020141
2019110
2018136