IE University

About: IE University is a education organization based out in Segovia, Castilla y León, Spain. It is known for research contribution in the topics: Corporate governance & Supply chain. The organization has 527 authors who have published 1709 publications receiving 64682 citations.

Journeys to the Self: Using Movie Directors in the Classroom.

Abstract: This article suggests that temporary (project based) filmmaking organizations, and film directors as their leaders, lend themselves to examining a plethora of leadership issues, from social sources of power to competencies in network organizations. It advances for classroom discussion and teaching the cases of Almodovar and Coppola as examples of idiosyncratic filmmakers in a “subsidy-trapped,” craft like European cinema versus a gross and agent-driven Hollywood studio system. The article concludes with a discussion of the journey metaphor as a unique opportunity to look at the philosophical problem of the meaning of life and the achievement of consistency and continuity in one’s trajectory.

Family Situation and the Exit Event: An Extension of Threshold Theory

Abstract: Previous research into entrepreneurial exit has examined exit from a firm perspective focusing upon firm performance as the primary determinant of exit; however, new research is emerging which suggests that other variables (e.g. entrepreneurial human capital) may impact the exit decision over and above that accounted for by firm performance. Our research adopts a family embeddedness perspective to examine the impact that gender and family situation (marital status, number of children, running a family business) have on voluntary exit decisions over and above that attributed to firm performance. Our research contributes not only to the growing research in entrepreneurial exit, but also extends threshold theory.

Lock-in Agreements in Venture Capital-backed UK IPOs

Abstract: This paper examines the impact of venture-capital (VC) backing on the characteristics of voluntary lock-in agreements entered into by the existing shareholders of UK IPOs, and on the abnormal returns around the expiry of the directors' lock-in agreements. Overall, we find that venture-capital backing acts as a complement rather than a substitute for lock-in contracts. We also examine the share-price performance of IPOs with and without VC backing around the time of the expiry of the lock-in agreements. We find that the cumulative average abnormal returns for the VC-backed stocks are lower for most of the short windows around the expiry date. We also examine some UK companies in more detail. Different motivations for the lock-in agreements are uncovered such as the founder's commitment not to exit the company (as he did in an earlier venture which subsequently failed) in one case, and the poor pre-IPO earnings performance in another case.

Branded entertainment: los contenidos de entretenimiento como herramienta de comunicación de marketing. Un estudio de su situación actual en España

Abstract: espanolIntroduccion: En el nuevo contexto de marketing surgen herramientas de comunicacion como el branded entertainment; un tipo de mensaje hibrido con el que las marcas producen contenidos de entretenimiento. Metodologia: Este estudio tiene como objetivo mejorar el conocimiento del branded entertainment y su situacion en Espana asi como sus expectativas de futuro. Se ha realizado una investigacion exploratoria utilizando como tecnica metodologica la entrevista en profundidad aplicada a un grupo de expertos en creacion y distribucion de branded entertainment. Resultados y conclusiones: Los resultados muestran: existe un amplio conocimiento de sus posibilidades como tecnica de comunicacion comercial; los contenidos producidos deben ser relevantes para competir con otros productos de entretenimiento; se espera un notable incremento en su utilizacion ante la perdida de eficacia de las tacticas intrusivas; y se percibe como la herramienta de comunicacion mas adecuada para generar engagement del consumidor. EnglishIntroduction: New communication tools are emerging within the new marketing paradigm. One of these tools is branded entertainment, a kind of hybrid message used by brands to produce entertainment content. Method: the main objective of this article is to provide a better understanding of branded entertainment, and to explore its current situation and the expectations about its future in the Spanish market. This is an exploratory study based on in-depth interviews applied to a group of experts on the creation and distribution of branded entertainment. Results and conclusions: people involved in the creation and distribution of branded entertainment are very aware of its potential as a communication technique; experts agree that content must be relevant in order to be able to compete with other entertainment products; due to the growing ineffectiveness of intrusive techniques, the use of branded entertainment is expected to increase significantly in the near future; branded entertainment is perceived as the most suitable tool to generate consumer engagement.