IE University

About: IE University is a education organization based out in Segovia, Castilla y León, Spain. It is known for research contribution in the topics: Corporate governance & Supply chain. The organization has 527 authors who have published 1709 publications receiving 64682 citations.

Supply-chain configurations for mass customization

Abstract: Much of the research on mass customization strategy implementation reflects a functional focus, considering product design, marketing, manufacturing or sourcing, individually. This paper takes a step towards integrating these perspectives into a more systemic view of mass customization strategy implementation. More precisely, the paper explores how a firm's supply chain – meant as the whole of its supply, manufacturing and distribution networks – should be configured when different degrees of customization are offered. The empirical research consists of a multiple case study including firms in the telecommunications, transportation vehicles and food processing equipment industries. Case analyses highlighted that the degrees of freedom customers have in specifying product features, heavily affects the supply-chain configuration, as well as product architecture and, ultimately, firm performances. Our findings further show that two peculiar supply-chain configurations can be identified, each one suggesting a...

From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

Abstract: Many retailers believe that a majority of purchases are unplanned, so they spend heavily on in-store marketing to stimulate these types of purchases. At the same time, the effects of “preshopping” factors—the shoppers' overall trip goals, store-specific shopping objectives, and prior marketing exposures—are largely unexplored. The authors focus on these out-of-store drivers and, unlike prior research, use panel data to “hold the shopper constant” while estimating unbiased trip-level effects. Thus, they uncover opportunities for retailers to generate more unplanned buying from existing shoppers. The authors find that the amount of unplanned buying increases monotonically with the abstractness of the overall shopping trip goal that is established before the shopper enters the store. Store-linked goals also affect unplanned buying; unplanned buying is higher on trips in which the shopper chooses the store for favorable pricing and lower on trips in which the shopper chooses the store as part of a mu...

Online versus face-to-face deliberation: Who? Why? What? With what effects?:

Abstract: Although there has been much speculation regarding the strengths and weaknesses of face-to-face versus online deliberative settings, no studies have systematically compared the two. Drawing on a national sample of Americans who reported deliberating face-to-face and/or online, we examine these two deliberative settings with regard to the participants, the motivations, the process, and the effects. Our findings, although tentative, suggest that the two settings are distinct in several important ways. Relative to face-to-face deliberation, online deliberation over-represents young, male, and white users, attracts more ideological moderates, generates more negative emotions, and is less likely to result in consensus and political action. At the same time, online deliberators perceived online settings as more politically and racially diverse. Implications for understanding the democratic potential of different forms of deliberation are discussed.

Overcoming the lock-out of renewable energy technologies in Spain: The cases of wind and solar electricity

Abstract: This paper applies an evolutionary economics framework to analyse the factors leading to lock-out of renewable energy technologies (RETs) The cases of wind and solar photovoltaics (PV) in Spain are empirically analysed The paper shows that a wide array of interrrelated factors (technoeconomic characteristics of technology components, system-level infrastructure and institutional factors) can create both barriers to the wide diffusion of RETs and can also be drivers that foster an escape from a lock-in situation Based on this analysis, the paper suggests several policy measures which may help to overcome the lock-out of promising renewable energy technologies