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Institution

Indian Institute of Management Ahmedabad

EducationAhmedabad, India
About: Indian Institute of Management Ahmedabad is a education organization based out in Ahmedabad, India. It is known for research contribution in the topics: Emerging markets & Population. The organization has 1828 authors who have published 4011 publications receiving 59269 citations. The organization is also known as: IIMA & IIM Ahmedabad.


Papers
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Journal ArticleDOI
TL;DR: In this article, the authors explored consumer awareness and skepticism towards cause related marketing (CRM) which so far has received little attention from researchers and found that higher awareness could lead to higher skepticism.
Abstract: There has been an increase in number of skeptical consumers who do not trust the actions of the marketers. Cause related marketing (CRM) is primarily being used by companies to position themselves on a social platform to develop a positive image in the mind of their customers. It is being increasingly used in several countries to build long term relation between the company and the consumer. The growth of CRM is not restricted to developed countries but has been gaining increased attention in several emerging countries. Knowledge and awareness are necessary ingredients to increase effectiveness of CRM, lack of which may result in consumer skepticism. This study explores consumer awareness and skepticism towards CRM which so far has received little attention from researchers. Statistical analysis was employed to examine the role of socio-demographic variables on both these variables. Data was collected through a survey of 500 consumers from five cites. The findings suggest that higher awareness could lead to higher skepticism. Younger consumers and females were found to less skeptical about CRM. Important implications for researchers are drawn in this study in the area of consumer skepticism towards CRM pertaining to emerging markets like India.

20 citations

Journal ArticleDOI
TL;DR: The Rights to the Benefits of Research (RBR) as discussed by the authors is proposed as a unifying term to coalesce ideas of compensation for benefits to the Outsiders obtained from a non-commercial research process.
Abstract: Research on indigenous knowledge has resulted in innumerable benefits to the Outsider(s). Indigenous peoples should be compensated in return. This article argues for integrating compensation and empowerment into the heart of the research process itself rather than viewing them as post-project undertakings. "Rights to the Benefits of Research" (RBR) is proposed as a unifying term to coalesce ideas of compensation for benefits to the Outsider(s) obtained from a noncommercial research process. In contrast, compensation of indigenous peoples via "Intellectual Property Rights" (IPR) is seen as predicated primarily upon commercial benefits. A strategy to implement RBR based on ethical guidelines and indigenous peoples' empowerment is suggested. A participatory ethnobotanical research project conducted in Ecuador serves to illustrate benefits for which compensation would fall under RBR but not IPR. The project involved the local communities in documenting their oral knowledge of medicinal plants in a written for...

20 citations

Journal ArticleDOI
TL;DR: In this paper, a zero wastewater discharge (ZWD) network is targeted and designed by an analytical approach not requiring graphical constructions, which is based on three fundamental equations that entail the following requirements for ZWD: (1) the system water loss is entirely made up by freshwater; (2) the net system contaminant load equals the regeneration load; and (3) the below-pinch contaminated load is picked up by the minimum regenerated water and freshwater.

20 citations

Journal ArticleDOI
TL;DR: In this article, the authors examined the price discovery process and relative efficiency of ten most liquid agricultural commodities' futures contracts, traded on the largest agricultural commodity exchange of India (National Commodity and Derivative Exchange Limited).
Abstract: This study examines the price discovery process and relative efficiency of ten most liquid agricultural commodities’ futures contracts, traded on the largest agricultural commodity exchange of India (National Commodity and Derivative Exchange Limited). Three different common factor methodologies—component share method (Gonzalo and Granger in J Bus Econ Stat 13:27–35, 1995), information share method (Hasbrouck in J Financ 50:1175–1199, 1995), and modified information share method (Lien and Shrestha in J Futures Mark 29:377–395, 2009)—have been employed to determine the extent of price discovery contribution by spot and futures markets. The sample consists of daily data for the period from January 1, 2009 to October 20, 2015. Stationarity and Cointegration test results reveal that spot and futures prices are integrated and cointegrated for all commodities. The price discovery results show that the futures market leads the spot market in case of six commodities, i.e., castor seed, coriander, cottonseed oilcake, soy oil, sugarM and turmeric. Whereas, in the case of four commodities (chana (chickpea), guar seed, jeera, and mustard seed), price discovery takes place in the spot market. Therefore, it could be inferred that futures market is more efficient in price discovery of agricultural commodities. Policymakers could use these results to design futures contracts on other commodities or to plan concrete policies to curb speculation without hampering the efficiency of the agricultural commodity derivatives market.

20 citations

Journal ArticleDOI
TL;DR: In this paper, the authors performed an attributional life cycle assessment (ALCA) of the global soy chain separately for the GM and non-GM imports, and concluded that there are no significant environmental gains from importing nonGM soy over GM soy.

20 citations


Authors

Showing all 1868 results

NameH-indexPapersCitations
Kanti V. Mardia5423520393
Mousumi Banerjee5319311141
Marti G. Subrahmanyam522027641
Vishal Gupta473879974
Anil K. Gupta4117517828
Priyadarshi R. Shukla391369749
Asha George351564227
Ashish Garg342464172
Justin Paul311194082
Narendra Singh Raghuwanshi311364298
Sumeet Gupta311085614
Nitin R. Patel31554573
Rahul Mukerjee302063507
Chandan Sharma301243330
Gita Sen30573550
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Performance
Metrics
No. of papers from the Institution in previous years
YearPapers
202316
202269
2021423
2020357
2019266
2018243