Showing papers by "Indian Institute of Management Bangalore published in 1991"
01 Jan 1991
TL;DR: The myriad facets of consumerism have been examined by several authors during the last two decades in the context of industrialized nations as discussed by the authors, however, there is a dearth of research on consumerism in...
Abstract: The myriad facets of consumerism have been examined by several authors during the last two decades in the context of industrialized nations. However, there is a dearth of research on consumerism in...
2 citations