Institution
Indian Institute of Management Bangalore
Education•Bengaluru, Karnataka, India•
About: Indian Institute of Management Bangalore is a education organization based out in Bengaluru, Karnataka, India. It is known for research contribution in the topics: Emerging markets & Corporate governance. The organization has 491 authors who have published 1254 publications receiving 23853 citations. The organization is also known as: IIMB.
Papers published on a yearly basis
Papers
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TL;DR: In this article, a conceptual framework was tested using structural equation modeling with responses from 273 apparel shoppers collected by using a structured questionnaire, and they found evidence of mediating-moderation effect in which the moderating power of perceived brand ethicality is eliminated in the presence of full mediator, brand passion.
112 citations
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TL;DR: In this article, the authors investigated the critical elements that affect the ability of firms in developing countries to cultivate their technological capability through imported technology, and proposed both internal and external factors contribute to the technological capability of the recipient firms.
111 citations
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TL;DR: In this article, the authors present an approach for branding a service by bringing together David Aaker's brand identity framework, the 7Ps of services marketing and the economic classification of goods.
Abstract: This paper provides an approach for branding a service. It accomplishes this by bringing together David Aaker’s brand identity framework, the 7Ps of services marketing and the economic classification of goods. The 7Ps of services are product, price, place, promotion, physical evidence, process and people. The economic classification divides goods into search, experience and credence goods. Typical examples for search, experience and credence goods are a consumer durable, a restaurant and a doctor respectively. The branding efforts needed for each of these goods is different. The approach recommends what should be done in terms of 7Ps for each of the three types of goods and integrates this effort with their branding.
109 citations
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TL;DR: In this paper, the optimal tick size that maximizes the expected profits of the market maker can be found to be equal to $1/8 for reasonable parameter values, and the optimal size is decreasing in the degree of adverse selection.
Abstract: Exchange-mandated discrete pricing restrictions create a wedge between the underlying equilibrium price and the observed price. This wedge permits a competitive market maker to realize economic profits that could help recoup fixed costs. The optimal tick size that maximizes the expected profits of the market maker can be equal to $1/8 for reasonable parameter values. The optimal tick size is decreasing in the degree of adverse selection. Discreteness per se can cause time-varying bid-ask spreads, asymmetric commissions, and market breakdowns. Discreteness, which imposes additional transaction costs, reduces the value of private information. Liquidity traders can benefit under certain conditions. Article published by Oxford University Press on behalf of the Society for Financial Studies in its journal, The Review of Financial Studies.
109 citations
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TL;DR: The aim is to develop a mathematical model to select one or more six sigma projects that result in the maximum benefit to the organization that will improve the overall customer satisfaction called Big Q projects.
Abstract: Purpose – The evolution of six sigma has morphed from a method or set of techniques to a movement focused on business‐process improvement. Business processes are transformed through the successful selection and implementation of competing six sigma projects. However, the efforts to implement a six sigma process improvement initiative alone do not guarantee success. To meet aggressive schedules and tight budget constraints, a successful six sigma project needs to follow the proven define, measure, analyze, improve, and control methodology. Any slip in schedule or cost overrun is likely to offset the potential benefits achieved by implementing six sigma projects. The purpose of this paper is to focus on six sigma projects targeted at improving the overall customer satisfaction called Big Q projects. The aim is to develop a mathematical model to select one or more six sigma projects that result in the maximum benefit to the organization.Design/methodology/approach – This research provides the identification ...
106 citations
Authors
Showing all 531 results
Name | H-index | Papers | Citations |
---|---|---|---|
Kannan Raghunandan | 49 | 100 | 10439 |
Saras D. Sarasvathy | 41 | 109 | 14815 |
Asha George | 35 | 156 | 4227 |
Dasaratha V. Rama | 32 | 67 | 4592 |
Raghbendra Jha | 31 | 335 | 3396 |
Gita Sen | 30 | 57 | 3550 |
Jayant R. Kale | 26 | 67 | 3534 |
Randall Hansen | 23 | 41 | 2299 |
Pulak Ghosh | 23 | 92 | 1763 |
M. R. Rao | 23 | 52 | 2326 |
Suneeta Krishnan | 20 | 49 | 2234 |
Ranji Vaidyanathan | 19 | 77 | 1646 |
Mukta Kulkarni | 19 | 45 | 1785 |
Haritha Saranga | 19 | 42 | 1523 |
Janat Shah | 19 | 52 | 1767 |