Indian Institute of Management Bangalore

About: Indian Institute of Management Bangalore is a education organization based out in Bengaluru, Karnataka, India. It is known for research contribution in the topics: Emerging markets & Corporate governance. The organization has 491 authors who have published 1254 publications receiving 23853 citations. The organization is also known as: IIMB.

Legitimacy beyond borders: Indian software services firms in the United States, 1984 to 2004

Abstract: The emergence of developing country multinational companies (DMNCs) provides us an opportunity to redress the neglect of the process of cross-border legitimation. We argue that DMNCs face three challenges to legitimation in developed country markets—liability of foreignness, liabilities of origin, and liability of advantage. By means of a qualitative inquiry into the cultural-cognitive legitimation of Indian software services firms in the United States over the course of two decades, we identify five core legitimation dynamics that explain how DMNCs respond to the aforesaid challenges and acquire legitimacy in developed country markets. Our study suggests that global strategy is not merely about deploying competitive advantage, but is also about overcoming competitive disadvantage as reflected, say, in the absence of host country legitimacy.

The evolution of an ICT platform-enabled ecosystem for poverty alleviation: the case of eKutir

Abstract: This paper analyzes the pioneering work of eKutir, a social business in India that leverages an information and communication technology (ICT) platform to progressively build a self-sustaining ecosystem to address multiple facets of smallholder farmer poverty. The study reveals that eKutir's ecosystem has evolved through five distinct phases, each expanding the number and type of actors engaged and the breadth of ICT-supported services provided. The evolution displays a distinct pattern where the five elements of the ecosystem progressively evolve and reinforce one another to create a system that is economically sustainable, scalable, and can accelerate transformative change. The study has important implications for the design of emergent ICT platforms, which can enable an ecosystem-based approach to address complex problems.

Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences

Abstract: Customer trust is of vital importance for relationship marketing in services. Service providers increasingly market their services globally, yet few researchers have addressed differences in custom...