Indian Institute of Management Bangalore

About: Indian Institute of Management Bangalore is a education organization based out in Bengaluru, Karnataka, India. It is known for research contribution in the topics: Emerging markets & Corporate governance. The organization has 491 authors who have published 1254 publications receiving 23853 citations. The organization is also known as: IIMB.

Non-linear growth: The road ahead for Indian IT outsourcing companies

Abstract: India-centric IT services companies (major among them being the SWITCH companies -- Satyam, Wipro, Infosys, TCS, Cognizant and HCL) grew rapidly for more than a decade by providing low cost, high quality business process and IT outsourcing services. With the bigger companies already crossing the 100,000-employee mark, they are now turning their attention to non-linear revenue (i.e. revenue less dependent on the number of employees or greater revenue earned per employee). For this, they need to pursue ‘disruptive’ strategies which are distinctly different from the ‘incremental’ initiatives they adopted in the past to maintain linear revenue. This paper first outlines the disruptive and the incremental initiatives of the SWITCH companies and the road ahead for them. This is followed by an interview with R Chandrasekaran, President and MD, Global Delivery, Cognizant, who discusses Cognizant’s key operating principles – which include customer-centricity, their unique Two-in-a-Box operating model and their emphasis on working together with clients to make their businesses stronger – and how they have contributed to the company’s spectacular growth story.

From Goldilocks to Gump: A Research Agenda for Entrepreneurial Mechanisms Design

Abstract: In this essay we argue that the exclusive focus on research aimed at isolating the characteristics of entrepreneurs as opposed to others, while intellectually exciting and even practically valuable...

Leader-versus-member and fair-versus-biased categorisations as safeguards against negative effects of demographic diversity on group attraction

Abstract: How leadership and fairness can safeguard against negative effects of demographic diversity on group attraction was investigated. When the race of the leader and the member of a group were manipulated, categorisation by race of the former was more important than that of the latter. Also, both the in-group preference and the out-group derogation characterised group attraction. The fair reputation of the leader reduced the difference between the in-group and out-group categorisation more than the biased reputation did. Apparently, the leadership and fairness categorisations can be effective safeguards against negative consequences of demographic diversity on group attraction in modern organisations.

Novel organization form as a growth driver

Abstract: Scholars have conceptualized the competitive landscape confronting modem organizations as business ecosystems. An ecosystem is well suited to describe the complex interdependencies that exist among specialist organizations operating in a dynamic environment. Is a business ecosystem similar to a network form of organization? We do not think so. Based on our research on the relational network that exists between Indian software service organizations and their clients, we distill two features that distinguish a business ecosystem from traditional networks. These are (1) the ability of the relationship to simultaneously accommodate collaboration - a definitive feature of networks (Powell, 1990) with competition, a definitive feature of markets and (2) the involuntary nature of the interdependencies that prevail amoog the network players. We present our arguments through description and analysis of a novel organization form witnessed in the Indian software services industry - the Offshore Development Centre. In the process, we locate the competitive advantage of Indian software services organizations in their ability to create innovative organization structures and processes that enabled them to achieve rapid scaling even in the face of business volatility and technology chum.

A pricing mechanism to improve capacity utilisation in ridesharing

Abstract: Low vehicle occupancy is an issue faced by many ridesharing platforms. One of the ways to address this issue is to design a pricing mechanism that incentivises riders to join large-size pools. In t...