Indian Institute of Management Bangalore

About: Indian Institute of Management Bangalore is a education organization based out in Bengaluru, Karnataka, India. It is known for research contribution in the topics: Emerging markets & Context (language use). The organization has 491 authors who have published 1254 publications receiving 23853 citations. The organization is also known as: IIMB.

Migration persistence across twentieth century India

Abstract: This paper shows the remarkable persistence of remittance-based migrations in India across the twentieth century. Drawing on recent national survey data and unique census data at the district level, we show that for regions covering 20% of the population of India, poor and rich, mobility has been persistently high in magnitude and has been male-dominated, remittance-based and circular in nature for well over a 100 years. This paper highlights the importance of social networks and deep rooted migration cultures influenced by source region conditions, in explaining migration persistence, and argues that remittance economies constitute a unique model of development that needs to be judged separately from other development models.

Pandemics and marketing: insights, impacts, and research opportunities.

Abstract: Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in the last 65 years and more expected in the future. While many of the economic and health consequences of pandemics are well-documented, their marketing implications are less understood. Addressing this gap, we develop a broad, conceptual framework to highlight the characteristics and impacts of pandemics as they relate to marketing. We first identify four macro-level forces that characterize pandemics and highlight their marketing implications. Next, using the 7P marketing mix model as the organizing structure, we discuss these implications at a micro-level and identify a set of research questions to stimulate further inquiry, not only to generate deeper insights pertaining to pandemics' marketing implications but also to envision new developments in these areas. Finally, we identify pandemics' disproportionate impacts on and implications for some industry sectors, including healthcare, retail, education, hospitality, and tourism.

The Interrelationship between the Stock Markets and the Foreign Exchange Market

Abstract: This paper investigates the relationship between the volatility of the stock market and that of the nominal exchange rate in India. Using the E-Garch specification proposed by Nelson (1991) it addresses the question whether changes in the volatility of the stock market affects volatility in the foreign exchange market and vice versa. The model specification incorporates asymmetric effects of positive and negative returns surprises on volatility both in the same market as well as spillovers across the two markets. Empirical analysis with one of the major stock market indices supports the hypothesis of such volatility linkages while for the other index there appears to be a spillover from the foreign exchange market to the stock market but not the other way round.

Experimental investigation of remote control via Android smart phone of arduino-based automated irrigation system using moisture sensor

Abstract: Climate change because of the greenhouse effect has been authenticated. Fallouts like the 2015 Chennai floods suggest techniques like precision agriculture that includes automation in the irrigation system are important. This paper suggests an economical and easy-to-use arduino-based automated irrigation system that utilizes the Android smart phone for remote control. The system design includes a soil moisture sensor that provides a voltage signal proportional to the moisture content in the soil which is compared with a predetermined threshold value obtained by sampling of various soils and specific crops. The outcome of the comparison is that appropriate data are fed to the arduino uno processor. The arduino is linked wirelessly via the HC-05 module to an Android smart phone. The data received by the Android smart phone from the arduino is displayed on the User Interface (UI) (S2 terminal application). The UI in the Android smart phone allows the user easy remote control of the irrigation drive system that involves switching, on and off, of the drive motor by the arduino, wired to its controller, based on commands from the android smart phone. Studies conducted on a laboratory prototype suggest that the design is viable and can be easily adopted for real time application.