Institution
Indian Institute of Management Bangalore
Education•Bengaluru, Karnataka, India•
About: Indian Institute of Management Bangalore is a education organization based out in Bengaluru, Karnataka, India. It is known for research contribution in the topics: Emerging markets & Corporate governance. The organization has 491 authors who have published 1254 publications receiving 23853 citations. The organization is also known as: IIMB.
Papers published on a yearly basis
Papers
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TL;DR: A Bayesian semiparametric model of demand under interproduct competition that enables us to assess the respective contributions of brand-SKU stock keeping unit hierarchy and interproduct similarity to explaining and predicting demand is developed and implemented.
Abstract: We develop and implement a Bayesian semiparametric model of demand under interproduct competition that enables us to assess the respective contributions of brand-SKU stock keeping unit hierarchy and interproduct similarity to explaining and predicting demand. To incorporate brand-SKU hierarchy effects, we use Bayesian hierarchical clustering inherent in a nested Dirichlet process to simultaneously partition brands, and SKUs conditional on brands, into groups of "similarity clusters." We examine cluster memberships and postprocess the Markov chain Monte Carlo output to infer cluster properties by accounting for parameter uncertainty. Our proposed approach lends to a spatial competition interpretation in latent attribute space and helps uncover the extent to which competition across SKUs in the latent attribute space is local or global. In a related vein, we discuss the implications of well-defined groups of similar SKUs as subcategory or submarket boundaries in latent attribute space. We empirically test our model using aggregate beer category sales data from a midsize U.S. retail chain. We find that branding hierarchy effects dominate those from product similarity. We find that the model partitions the 15 brands in the data into 4 brand clusters and the 96 SKUs into 25 SKU clusters conditional on brand cluster membership. In estimating a set of models of spatial interproduct competition, we find that SKU competition is more local than global in that only subsets of products compete within groups of comparable products. Finally, we discuss the substantive implications of our results.
This paper was accepted by Pradeep Chintagunta, marketing.
20 citations
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TL;DR: This paper tested the hypothesis that the attitude similarity effect spreads sequentially through positive affect, respect, and inferred attraction to attraction and found that the similarity-attraction link was mediated by positive affect or respect but more strongly by inferred attraction.
Abstract: We tested the hypothesis that the attitude similarity effect spreads sequentially through positive affect, respect, and inferred attraction to attraction. In Experiment 1, participants received information about a partner's similar or dissimilar attitudes and reported one of the three mediators before attraction. The similarity-attraction link was mediated by positive affect or respect but more strongly by inferred attraction. In Experiment 2, the three mediators were measured in different orders. Results falsified parallel and combined parallel-sequential multiple-mediator models and two of the fully sequential multiple-mediator models but supported four fully sequential models that were consistent with the affect-centered and affect primacy hypotheses.
20 citations
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01 Jan 201320 citations
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TL;DR: This paper developed a formal framework to investigate the relationship between ecological economics' concept of scale, and the more traditional concerns of allocation, and distribution, and developed a simple dynamic model relating these three efficiencies.
20 citations
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TL;DR: In this paper, the authors investigate family firms' position in the intercorporate ownership network and predict their behavior in the Behavioral Agency Model and a Network analytical framework, using a network analytical framework.
Abstract: In this article, we investigate family firms' position in the intercorporate ownership network Rooting our predictions in the Behavioral Agency Model and a Network analytical framework, we predict
20 citations
Authors
Showing all 531 results
Name | H-index | Papers | Citations |
---|---|---|---|
Kannan Raghunandan | 49 | 100 | 10439 |
Saras D. Sarasvathy | 41 | 109 | 14815 |
Asha George | 35 | 156 | 4227 |
Dasaratha V. Rama | 32 | 67 | 4592 |
Raghbendra Jha | 31 | 335 | 3396 |
Gita Sen | 30 | 57 | 3550 |
Jayant R. Kale | 26 | 67 | 3534 |
Randall Hansen | 23 | 41 | 2299 |
Pulak Ghosh | 23 | 92 | 1763 |
M. R. Rao | 23 | 52 | 2326 |
Suneeta Krishnan | 20 | 49 | 2234 |
Ranji Vaidyanathan | 19 | 77 | 1646 |
Mukta Kulkarni | 19 | 45 | 1785 |
Haritha Saranga | 19 | 42 | 1523 |
Janat Shah | 19 | 52 | 1767 |