Indian Institute of Management Calcutta

About: Indian Institute of Management Calcutta is a education organization based out in Kolkata, India. It is known for research contribution in the topics: Supply chain & Context (language use). The organization has 415 authors who have published 1354 publications receiving 21725 citations. The organization is also known as: IIMC & IIM Calcutta.

Direction and Communication-Aware Directional Mac Protocol in Ad Hoc Networks Using Directional Antenna

Abstract: Our major contribution in this paper is to devise a MAC protocol that exploits the advantages of directional antenna in ad hoc networks for improved system performance. In order to implement effective MAC protocol in this context, a node should know how to set its transmission direction to transmit a packet to its neighbors and to avoid transmission in other directions where data communications are already in progress. In this paper, we are proposing a receiver-centric approach for Direction and Communication-Aware MAC (DCA-MAC) protocol, so that, nodes become aware of its neighborhood and also the direction of the nodes for communicating directionally. Our proposed directional MAC protocol can be effective in both ITS (Intelligent Transportation System), which we simulate in String and Parallel Topology, and in any community network, which we simulate in Random Topology. The performance evaluation on QualNet network simulator clearly indicates the efficiency of our protocol. In addition, under the fading channel conditions, it?s difficult for each node to perceive the status of the neighbors. In AWGN, Ricean and fading environments, we compare and analyze the performance of omnidirectional MAC, conventional directional MAC and our proposed directional MAC.

Influencing Buyer Behaviour: Processes and Strategies

Abstract: Posits that the buying decision is influenced by extra‐personal persuasion and the intra‐personal influence of a buyer's personal behaviour. Suggests that the creative design of marketing is dependent on an understanding of these two processes which, it is revealed, can lead to a remarkably different market response.

Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms

Abstract: The relationship between market orientation (MO) and one of its most important consequences – firm performance – has received considerable attention in marketing research. Performance has been largely judged through financial or objective measures. This paper connects assimilation of MO in firms with corporate brand performance since academics have not used judgmental or market-based measures in assessing performance. We have introduced customer-based corporate brand equity to obtain a rounded idea of firm performance. This is achieved through a dyadic study, instead of self-assessment, wherein the marketing chiefs of B2B firms and their respective organisational customers are surveyed to gauge the effects of incorporating MO. We have shown that corporate brand performance is enhanced significantly in the presence of organisational innovativeness. From a practitioner’s perspective, the study details the organisational actions to be taken to assimilate MO and how those can be exploited to enhance corporate...

Managing Alliance Intricacies: An Exploratory Study of U.S. and Indian Alliance Partners

Abstract: This was a study of 22 U.S. and 26 Indian organizations operating as alliance partners in India. With data from 109 U.S. and 114 Indian managers, we explored the pre-alliance imperatives by generating a set of transaction-specific variables and a sequential order integrating the content and process issues. The variables were found to have different predictive strengths in the two countries and the ideal sequential order was different from the actual order followed. The report highlights the implications of the study for international management.

A Process Model of Leveraging Survival Crisis Towards Building Innovation as Core Competence: Theorization from the Journey of a Textile Firm:

Abstract: Although the extant research in entrepreneurial innovation shows how organizational challenges could enact such innovations, the relationship between organizational challenges and organizational in...