Indian Institute of Management Calcutta

About: Indian Institute of Management Calcutta is a education organization based out in Kolkata, India. It is known for research contribution in the topics: Supply chain & Emerging markets. The organization has 415 authors who have published 1354 publications receiving 21725 citations. The organization is also known as: IIMC & IIM Calcutta.

Full Information Equivalence in Large Elections

Abstract: We study the problem of aggregating private information in elections with two or more alternatives. We characterize environments where information can be aggregated asymptotically by a sequence of equilibria of voting games as the electorate grows large and explore the implications for the information structure. Information aggregation is generically possible when the signal space is rich relative to the state space, and fails robustly when the state space is rich relative to the signal space. We focus on plurality rule, but our results extend to supermajority rules and a large family of scoring rules which includes the approval rule.

Conflict-induced entrepreneurial resilience, self-efficacy and the new social compact: a study of BoP micro-entrepreneurs in conflict zones

Abstract: While studies on micro-entrepreneurship at base of pyramid (BoP) are plenty, however, there is scant research on how conflicts induce entrepreneurial resilience, self-efficacy and help shape the social compact with fragile states in BoP conflict zones. Using the theoretical perspective of fragile states theory, this article uses the research context of ongoing violent conflict amidst terrorist activities in the erstwhile Indian state of Jammu & Kashmir (J&K). This study uses a qualitative method to address its research objectives. Using data from in-depth interviews of 18 BoP micro-entrepreneurs in Indian state of J&K, three-level coding is done to unravel emergent themes. The findings suggest that conflict zones induce individual-level effects to strengthen entrepreneurial resilience, and self-efficacy, and shape the need for a new social compact with the fragile state. The proposed framework contributes to literature by explicating the transformational role of entrepreneurial resilience and self-efficacy in re-shaping social compact in fragile states. The implications of the study include developing equitable and inclusive marketing systems at BoP conflict-inflicted zones. The study contributes to theory by showing how micro-entrepreneurship at BoP is affected due to impact of conflict, resulting in emergence of entrepreneurial resilience and self-efficacy, that shapes a new social compact.

Health and Sickness: A Buddhist View and Implications for Social Marketing

Abstract: It is known that while health-care issues are highly important consumer concerns and closely tied to well‐being and quality of life, the perspective on the consumer often becomes clouded amid increasingly complex processes. This paper explores how Buddhist principles can permeate the marketing strategies of health-care organizations to deliver a positive, healing influence and thoughtful and sensitive services with an ethnographic study of a Nichiren Buddhist organization. It offers a vision for health-care marketing in crafting a message for severely ill patients to find meaning in life and live as fully as possible while accepting the presence of the illness.

Optional Randomized Response Revisited

Abstract: In a randomized response (RR) survey on a sensitive character, the perception of sensitivity can vary from person to person and a section of the respondents may even be willing to disclose their true states rather than providing responses via the use of a randomization device. This opens up the prospect of allowing optional, rather than compulsory, RRs, leading to enhanced estimation efficiency. Research in this direction has received significant attention and the present chapter reviews these developments. We begin with the early work on qualitative characters and then pass on to more recent literature pertaining to quantitative characters. Results under both simple random sampling with replacement and general sampling designs are touched upon.