Showing papers by "Indian Institute of Management Tiruchirappalli published in 2017"

Factors affecting Web 2.0 adoption: exploring the knowledge sharing and knowledge seeking aspects in health care professionals

Abstract: Purpose This research aims to explore the factors that affect the adoption of Web 2.0 among knowledge workers. The research specifically investigated the role of factors related to both knowledge seeking and knowledge sharing, in the context of Web 2.0 use by health care professionals. Design/methodology/approach For this research, a cross-sectional survey design was adopted. The data were analyzed using the partial least square-structural equation modeling. Findings The results confirmed that the intention to adopt Web 2.0 depends upon both the knowledge-seeking and the knowledge-sharing attitudes. However, between the two, it is knowledge-sharing factors that are more important. Health care professionals tend to share knowledge driven by intrinsic motivators rather than by extrinsic motivators. On the other hand, knowledge-seeking attitude was determined by usefulness of knowledge and was not affected by the effort involved. Research limitations/implications All the respondents were health care professionals from India, and convenience sampling was used to reach them. This may limit the generalizability of the findings. Practical implications This research provides useful insights on implementing Web 2.0-based knowledge management systems, specifically for health care professionals. Particularly, it emphasizes the need to focus on reinforcing intrinsic motivators like self-efficacy and the joy of sharing. Originality/value It is perhaps the first study that integrates the factors related to knowledge sharing and seeking in a single theoretical model, thereby presents and tests a more realistic model of knowledge management.

Subalterns, empowerment and the failed imagination of markets

Abstract: In our earlier paper, we drew upon Franz Kafka’s literary writings to attend to the repressive sides of the State and markets and their impact on subaltern positions. Moreover, we pointed to some of the key limitations in the theories of the base of the pyramid and subsistence marketplace. In this paper, responding to the commentaries, we clarify some doubts, provide correctives to misinterpretations and further develop the broad theoretical argument we made in our earlier paper. In response to Viswanathan’s commentary, we specifically clarify the role of neoliberal ideology as it impels discourse of subsistence markets. Moreover, as a corrective to Karnani’s reading, we explain the limitations of the State, markets and private enterprises in alleviating poverty in India. Through these clarifications, we ask scholars to attend to systemic features of the current political economy that create poverty and call for an imagination beyond the current capitalist zeitgeist to empower the subaltern.

A Discursive Perspective on the Organizational Field Formation Process: Issues of Information Technology in Indian Healthcare

Abstract: This study examines the process through which a new organization field is formed around an issue and identifies the mechanism behind that process. Adopting a single case method and discourse analysis tool, it examines the field formation around an issue of Healthcare Information Technology (HIT) in the case of Indian healthcare. Based on the data collected from the secondary sources, the study finds that formation of a field around an issue follows the discursive process and organizational field is the discursive function of issue, power and subjectivity .

Teaching the Elective, “Legal Aspects of Innovation and Entrepreneurship” to Management Students

Abstract: Courses on innovation and creativity are being taught at fine arts schools, engineering institutes and management schools among other places. Similarly, courses on entrepreneurship are being taught at engineering institutes as well as at business schools, both at undergraduate and at postgraduate levels. The author has found that the coverage of legal aspects of innovation and entrepreneurship (LAIE) in these courses is either negligently low or completely nonexistent. In this paper, the author demonstrates that the coverage of LAIE is essential to all graduates, which would equip them with necessary skill sets when they decide to become entrepreneurs. The author also demonstrates that such a comprehensive course on LAIE for management students is nonexistent in other Indian Institutes of Management in India and leads the readers toward a conclusion that designing such a course would definitely have takers. Relying on the experience of conducting executive education on this topic, the author is presenting this newly developed 3-credit course on LAIE by discussing its course objectives, its structure, the coverage and the pedagogy. He also shares the experiences and insights from teaching this course at IIM Trichy.

Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective

Abstract: Reported literature in sponsored search advertising markets asserts that at equilibrium an advertiser has no incentive to swap her position with another advertiser and her bid on a keyword would be bound with the click value acting as an upper bound. We investigate a closer-to-practice case where advertisers do not have an ex-ante known value per click and her bid on a keyword is an outcome of simple cost-cap heuristics on a portfolio of keywords. Using simulations and an experimental setup containing advertisers that have the same upper-cap on cost, we show that the distribution of advertisers’ cost per click and bids are emergent in nature. Keywords exhibit ex post heterogeneity in observed valuation even when all advertisers bid under the same cost-cap constraint. We explore the dynamics of the market, such as temporal stability of advertiser’s bids, and advertiser’s rank based on the click-share along with the distribution of ex post valuation of keywords associated with this closer to practice setup. The results call for a richer understanding of these markets that can incorporate temporal interdependence between auctions of a keyword as well as boundedly rational behavior of advertisers working under imperfect information.

An Empirical Analysis of Delhi - Mumbai Sector Flight Fares

Abstract: Revenue management is the art and science of making the right product or service available to the right customer at the right time through the right channel at right price. Dynamic pricing plays a crucial role in the implementation of revenue management in passenger airline reservation system. The liberalization of domestic aviation sector in countries such as India has seen many new market entrants resulting in higher competition while setting the flight fares. The variation in flight fares of Delhi – Mumbai passenger airline sector is studied for a departure date based on the number of days in advance the booking is made. Descriptive and inferential statistical analyses of the fares reveal the impact of airlines, booking channels and departure time windows on the pricing decisions of flight fares. The analysis framework of this study could be used as a basis for a continuous tracking study of flight fares by airline revenue managers to help them arrive at the right fare for each fare class of a flight. KEywoRDS Flight Booking Channel, Flight Departure Time, Flight Fares, Revenue Management

Business Models for Entrepreneurs: Commercializing, Leveraging, and Monetizing Intellectual Property Rights in India and ASEAN Countries

Abstract: Intellectual Property Rights (IPR), as a critical resource of any organization, has acquired mainstream management discussion space over the past several decades. The management focus has shifted from the traditional approach of generating and securing IPRs to the modern approach of commercializing, leveraging and monetizing of such IPRs. This shift has led to new a research focus of identifying strategies for commercializing, leveraging, and monetizing IPR. The unique nature of IPR coupled with interest in entrepreneurship activities has led to an interest toward the study of business models for commercializing, leveraging, and monetizing IPR. Despite paucity of research on this topic, this chapter aims to create base research direction in this area by creating a map of various business models, which are being practiced in this space across the world. In this exploratory study the author tries to examine different business models available to entrepreneurs and other IP owners for commercializing, leveraging and monetizing IPR along with the strategic intent for adopting them. Each business model would be supplemented with indicative case studies. With IPR and its management taking center stage in the entrepreneurial world in recent times and also given the fact that this decade belongs to the entrepreneurs from the developing countries from Asia, commercializing, leveraging, and monetizing of IPR has become very relevant, particularly for India and for ASEAN countries in general.