Jaypee Institute of Information Technology

About: Jaypee Institute of Information Technology is a education organization based out in Noida, Uttar Pradesh, India. It is known for research contribution in the topics: Cluster analysis & Wireless sensor network. The organization has 2136 authors who have published 3435 publications receiving 31458 citations. The organization is also known as: JIIT Noida.

Corporate blogs as e-CRM tools – Building consumer engagement through content management

Abstract: Corporate Blogs are fast emerging as new organizational tools for marketing, building brand relationships and Customer Relationship Management. This study has been conducted to analyse the ability of an organization to use its Corporate Blog as an e-CRM tool. We attempt to study the impact of brand communication (content type and volume), hosted on an organizational blog, on its ability to induce consumer engagement. Organizations can build relationships with their prospective and current consumers through posts on a Corporate Blog, and encourage them to participate by commenting on the blog, thereby stimulating consumer engagement. The variation in the organizational objective behind hosting each post on the blog is used to categorize the content posted on the blog. An exploratory study enables us to deduce the importance of content typologies in building a relationship with the customer. We are able to identify three types of content typologies – Organizational, Promotional and Relational. We further observe that Relational content hosted by an organization is able to induce greater volumes of consumer engagement (measured in terms of number of consumer comments) than any other content typology. The analysis of dependency of consumer engagement on the volume of content posted by the organization indicates a positive correlation between number of posts and volume of comments.

Some coincidence theorems and stability of iterative procedures

Abstract: The purpose of this paper is to obtain coincidence theorems and study the problem of stability of iterations for solving coincidence equations on a general setting. Several special cases are discussed.

Triple band notched mushroom and uniplanar EBG structures based UWB MIMO/Diversity antenna with enhanced wide band isolation

Abstract: Triple band-rejection MIMO/Diversity UWB antenna characteristics are described in this paper. Proposed antenna discards worldwide interoperability for microwave access WiMAX band from 3.3 to 3.6 GHz, wireless local area network WLAN band from 5 to 6 GHz and X-Band satellite downlink communication band from 7.1 to 7.9 GHz. Mushroom Electromagnetic Band Gap (EBG) structures helps to attain band notches in WiMAX and WLAN bands. Uniplanar plus shaped EBG structure is used for notch in X-band downlink satellite communication band. Decoupling strips and slotted ground plane are employed to develop the isolation among two closely spaced UWB monopoles. The individual monopoles are 90° angularly separated with stepped structure which helps to reduce mutual coupling and also contributes towards impedance matching by increasing current path length. Mutual coupling magnitude of more than 15 dB is found over whole UWB frequency range. The Envelope Correlation Coefficient is less than 0.02 over whole UWB frequency range.The variations in the notched frequency with the variations in mushroom EBG structure parameters are investigated.The antenna has been designed using FR-4 substrate and overall dimensions is (64 × 45 × 1.6) mm3.