Jaypee Institute of Information Technology

About: Jaypee Institute of Information Technology is a education organization based out in Noida, Uttar Pradesh, India. It is known for research contribution in the topics: Computer science & Cluster analysis. The organization has 2136 authors who have published 3435 publications receiving 31458 citations. The organization is also known as: JIIT Noida.

A study of interaction of materialism and money attitude and its impact on car purchase

Abstract: IntroductionIndia is experiencing a sweeping transformation compelled by macroeconomic changes and reconstruction of society (Rao et al., 2013). Money and material things are gradually taking up vanguard position in individual's life, particularly among urban population. The pleasure seeking and self-gratification standards of the West have started flourishing in India (Cleveland et al., 2009; Suchday, 2015). This has led to increase in consumption of luxurious and consumer durable goods (Mishra et. al. 2014). The car is a consumer durable product that serves the purpose of transportation and at the same time it is a symbol of prestige in a developing country like India. Purchasing and owning a car has become indispensable in metropolitans not only due to the lack of availability of public transport, but also because people are becoming accustomed to more comfortable living. The car is a mean of transportation, classified as luxury durable goods (Kaushal, 2014; Shende, 2014). Recently, the increasing population and disposable income of Indian population has been rising impetuously along with the national demand for cars. It makes it essential to understand how the materialistic values adopted from the West and money related attitudes of people in the National Capital Region of India, work together to influence the demand for cars.There are few studies that underline the interconnection or association of money attitude and materialism in Indian context (e.g., Mishra et al., 2014; Khare, 2014). This study fills the gap by analyzing the interconnection of these two variables of consumer behavior and its influence on choosing the price range of cars. This study underlines the blend between consumer behavior reflected from one's level of materialism and money psychology as reflected by one's attitude towards money (Liao and Wang, 2008). The aim of the present research is to understand the behavioral changes related to money and material of the population residing in National Capital Region and how these behaviors have an effect on the car purchase attitude.In the present study, we have attempted to build up a theoretical framework of materialism and money attitude based on the modified versions of their existing standardized scales. The materialism scale (with sub-dimensions material significance, material individuality and material satisfaction) along with the money attitude scale (with sub-dimensions power-prestige, retention time, distrust, quality and anxiety) has been used to measure materialism and money attitude. The demographic information on age, gender, and income was also gathered for testing association and analyses. The context of car purchase behavior has been incorporated through judgment sampling#. The data has been collected through self-administered questionnaire from individuals who have purchased cars during the last six months and the information regarding car price range has been extracted from the questionnaire.Theoretical AssessmentMaterialism refers to the importance of worldly possessions in one's life (Belk, 1984; Richins and Dawson, 1992). Materialism is an important concept that has been studied in consumer behavior extensively; mainly, in terms of personality trait and value. As a personality trait, materialism reflects possessiveness, non-generosity, and envy (Belk, 1984; Ger and Belk, 1996) and as a value, materialism demonstrates success, acquisition centrality, and happiness (Richins, 2004). Materialism is absolute when it gives direct satisfaction to the one who is under the influence of materialistic tendencies, purchasing or consuming the material product (Hsee et al., 2009). Materialistic people use their possessions to reflect their identity (Manchiraju, 2013; Wong et al., 2011). They brag about their possessions in an attempt to build up eminence in society (Dittmar and Drury, 2000; Dittmar and Pepper, 1994; James, 1890). Thus, materialistic persons purchase expensive goods to improve their self-image (Richins, 2004; Troisi, 2006; Watson, 2003). …

Trust and Location-Aware Routing Protocol for Wireless Sensor Networks

Abstract: This paper presents the trust and location-aware routing (TLAR) protocol for cooperative location-aware routing in wireless sensor networks. The objective of the TLAR protocol is to offer dependable and lightweight location-aware routing solution for the resource constrained WSNs. TLAR protocol consists of two modules: (1) trust assessment and (2) routing. In the trust assessment module, nodes running the TLAR protocol calculate the consolidated trust values (CTVs) of its neighboring nodes by using direct and indirect observations. During CTVs calculation, unlike existing trust models, the proposed trust module dynamically adjusts weights associated with the trust metrics. On the other hand, in the routing module, the routing decisions are supported by CTVs and geographic routing principles. The performance of the TLAR protocol is validated through the network simulator ns-2 simulations. It is observed from the simulation results that the TLAR protocol is robust in detecting and isolating maliciou...

Reviewing host proteins of Rhabdoviridae: Possible leads for lesser studied viruses

Abstract: Rhabdoviridae, characterized by bullet-shaped viruses, is known for its diverse host range, which includes plants, arthropods, fishes and humans. Understanding the viral–host interactions of this family can prove beneficial in developing effective therapeutic strategies. The host proteins interacting with animal rhabdoviruses have been reviewed in this report. Several important host proteins commonly interacting with animal rhabdoviruses are being reported, some of which, interestingly, have molecular features, which can serve as potential antiviral targets. This review not only provides the generalized importance of the functions of animal rhabdovirus-associated host proteins for the first time but also compares them among the two most studied viruses, i.e. Rabies virus (RV) and Vesicular Stomatitis virus (VSV). The comparative data can be used for studying emerging viruses such as Chandipura virus (CHPV) and the lesser studied viruses such as Piry virus (PIRYV) and Isfahan virus (ISFV) of the Rhabdoviridae family.

Advances in microneedle-based transdermal delivery for drugs and peptides.

Abstract: Transdermal drug delivery is a viable and clinically proven route of administration. This route specifically requires overcoming the mechanical barrier provided by the Stratum Corneum of epidermis and vascular and nervous networks within the dermis. First-generation Transdermal patches and second-generation iontophoretic patches have been translated into commercial clinical products successfully. The current review reports different studies that aim to enhance the transdermal delivery of biopharmaceutical using microneedles and their effect on drug delivery. Microneedles (MN) are the micron-scale hybrid between transdermal patches and hypodermic syringes. Microneedles are tested and proven to show better delivery of the drugs, overcoming the drawbacks of hypodermic syringes. Multiple microneedles designs have been fabricated i.e. solid, coated, hollow, and polymer microneedles. Hollow microneedles are shorter in length but similar to hypodermic needles and have pore for infusion of liquid formulation of the drug. Solid microneedles a patch is applied after creating a hole in the skin; Drugs are coated on the surface of Coated microneedles; Polymer microneedles can be of different types like dissolving, non-dissolving or hydrogel-forming made up of polymers. Various advantages and limitations associated with the use of these techniques are discussed. Delivery of peptide and protein molecules with microneedles represents a significant opportunity for a better clinical outcome and hence value creation compared to standard injectable routes of administration. The advancement in various formulation and microfabrication techniques are currently being focused to aid the delivery of protein drugs via microneedles. The most recent advances and limitations in Microneedles -mediated protein and peptide delivery were discussed.

Rietveld analysis, magnetic, vibrational and impedance properties of (Bi 1−x Pr x )(Fe 1−x Zr x )O 3 ceramics

Abstract: (Bi1−xPrx)(Fe1−xZrx)O3 ceramics with x = 0.03, 0.06 and 0.10 were prepared via solid state reaction route. X-ray diffraction and Raman spectra of the ceramics were recorded for calculating its lattice parameters and structural analysis. Magnetic studies indicated a significant enhancement in magnetization of (Bi1−xPrx)(Fe1−xZrx)O3 ceramics with maximum remnant magnetization of 0.12 emu g−1 for x = 0.06 sample. Fourier transform infrared spectra and Rietveld analysis confirmed the change in bond length arising due to Pr and Zr codoping. Dielectric measurements showed dielectric anomaly around Neel temperature, indicating magnetoelectric coupling in the samples as well as the dielectric relaxation for higher doping. The effect of Pr and Zr codoping on the impedance and modulus behavior of BiFeO3 lattice is discussed. The frequency dependence of electric modulus and impedance of the material show the presence of non-Debye relaxation in the samples. All samples showed energy band gap in the range 2.16–2.0 eV, indicating possibility of optical activity in visible range and making it suitable for photocatalytic applications.