Leibniz University of Hanover

About: Leibniz University of Hanover is a education organization based out in Hanover, Niedersachsen, Germany. It is known for research contribution in the topics: Finite element method & Computer science. The organization has 14283 authors who have published 29845 publications receiving 682152 citations.

What makes mavens tick? exploring the motives of market mavens initiation of information diffusion

Abstract: With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators of product information, play a central role in influencing others’ purchase decisions. Previous research, which has focused on mavens’ demographics and media consumption, has neglected the motives that drive these consumer communicators. From a survey of 326 consumers, we explore how those respondents ranked high on the maven scale differ in terms of their motivations to engage in word‐of‐mouth behavior from those scoring lower on the maven scale. Our results indicate that market mavens, compared with moderate and non‐mavens, are motivated to a greater extent by a sense of obligation to share information, a desire to help others, and feelings of pleasure associated with informing others about products. The relationship between initial information diffusion, maven group, and the investigated motivations are also explored. Implications for marketers targeting mavens are offered.

AEDGE: Atomic experiment for dark matter and gravity exploration in space

Abstract: We propose in this White Paper a concept for a space experiment using cold atoms to search for ultra-light dark matter, and to detect gravitational waves in the frequency range between the most sensitive ranges of LISA and the terrestrial LIGO/Virgo/KAGRA/INDIGO experiments. This interdisciplinary experiment, called Atomic Experiment for Dark Matter and Gravity Exploration (AEDGE), will also complement other planned searches for dark matter, and exploit synergies with other gravitational wave detectors. We give examples of the extended range of sensitivity to ultra-light dark matter offered by AEDGE, and how its gravitational-wave measurements could explore the assembly of super-massive black holes, first-order phase transitions in the early universe and cosmic strings. AEDGE will be based upon technologies now being developed for terrestrial experiments using cold atoms, and will benefit from the space experience obtained with, e.g., LISA and cold atom experiments in microgravity.

Dynamics of F=2 spinor Bose-Einstein condensates.

Abstract: We experimentally investigate and analyze the rich dynamics in $F=2$ spinor Bose-Einstein condensates of $^{87}\mathrm{R}\mathrm{b}$. An interplay between mean-field driven spin dynamics and hyperfine-changing losses in addition to interactions with the thermal component is observed. In particular, we measure conversion rates in the range of ${10}^{\ensuremath{-}12}\text{ }\text{ }{\mathrm{c}\mathrm{m}}^{3}\text{ }{\mathrm{s}}^{\ensuremath{-}1}$ for spin-changing collisions within the $F=2$ manifold and spin-dependent loss rates in the range of ${10}^{\ensuremath{-}13}\text{ }\text{ }{\mathrm{c}\mathrm{m}}^{3}\text{ }{\mathrm{s}}^{\ensuremath{-}1}$ for hyperfine-changing collisions. We observe polar behavior in the $F=2$ ground state of $^{87}\mathrm{R}\mathrm{b}$, while we find the $F=1$ ground state to be ferromagnetic. We further see a magnetization for condensates prepared with nonzero total spin.

Apoplastic binding of aluminum is involved in silicon-induced amelioration of aluminum toxicity in maize.

Abstract: The alleviating effect of silicon (Si) supply on aluminum (Al) toxicity was suggested to be based on ex or in planta mechanisms. In our experiments with the Al-sensitive maize (Zea mays) cultivar Lixis, Si treatment but not Si pretreatment ameliorated Al-induced root injury as revealed by less root-growth inhibition and callose formation. Si treatment did not affect monomeric Al concentrations in the nutrient solution, suggesting an in planta effect of Si on Al resistance. A fractionated analysis of Si and Al in the 1-cm root apices revealed that more than 85% of the root-tip Al was bound in the cell wall. Al contents in the apoplastic sap, the symplastic sap, and the cell wall did not differ between −Si and +Si plants. Si did not affect the Al-induced exudation of organic acid anions and phenols from the root apices. However, Al treatment greatly enhanced Si accumulation in the cell wall fraction, reducing the mobility of apoplastic Al. From our data we conclude that Si treatment leads to the formation of hydroxyaluminumsilicates in the apoplast of the root apex, thus detoxifying Al.