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Institution

Mahidol University International College

About: Mahidol University International College is a based out in . It is known for research contribution in the topics: Tourism & Corporate governance. The organization has 240 authors who have published 485 publications receiving 6095 citations.


Papers
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Journal ArticleDOI
TL;DR: In this article, the effect of monetary and non-monetary incentives for word-of-mouth (WOM) campaigns on the brand attitude of those receiving an incentivized brand recommendation was investigated.
Abstract: Purpose – This study aims to conceptualize and test the effect of monetary and non-monetary incentives for word-of-mouth (WOM) campaigns on the brand attitude of those receiving an incentivized brand recommendation. It also studied whether or not the type of relationship between the recommender and the person who receives the recommendation and the expertise of the recommender moderate the impact of incentivization on brand attitude. The results should enable brand management to improve the design of WOM campaigns. Design/methodology/approach – An experiment was conducted utilizing a sample of about 645 respondents in Thailand. In a 3 × 3 experimental design, three levels of incentivization and three types of social relationships were manipulated. All other variables were measured through a respondent-administered questionnaire. For incentivization of WOM, monetary reward and non-monetary reward are compared to a non-incentivized control state. The three types of social relationships are an authority rela...

27 citations

Journal ArticleDOI
TL;DR: In this article, the authors revisited the hugging-bridging framework to explore the relationship between EAP instructors' methods and transfer of learning to the disciplines in an undergraduate program in Thailand.

26 citations

Journal ArticleDOI
TL;DR: In this article, the authors developed a scale for domestic tourism motivation that relates to second-tier domestic destinations and examined the structural relationships between the two levels of tourism motivation, and developed a structural relationship between them.
Abstract: The main purposes of this study are (1) to develop a scale for domestic tourism motivation that relates to second-tier domestic destinations and (2) to examine the structural relationships between ...

26 citations

Journal ArticleDOI
TL;DR: In this article, a laboratory experiment is described that guides students to study the hydrolysis of starch by amylase as a function of temperature, and the reducing sugar produced from the starch is determined by dinitrosalicylic colorimetric assay via two methods: UV-vis spectroscopy and a smartphone-based colorimetry.
Abstract: Routinely used in quantitative determination of various analytes, UV–vis spectroscopy is commonly taught in undergraduate chemistry laboratory courses. Because the technique measures the absorbance of light through the samples, losses from reflection and scattering by large molecules interfere with the measurement. To emphasize the importance of light scattering in UV–vis spectroscopy, a laboratory experiment is described that guides students to study the hydrolysis of starch by amylase as a function of temperature. The reducing sugar produced from the hydrolysis is determined by dinitrosalicylic colorimetric assay via two methods: UV–vis spectroscopy and a smartphone-based colorimetry, which is capable of quantifying the concentration of a chromogenic compound in an opaque sample. From this experiment, students can directly learn to measure the activity of amylase, use a smartphone to perform colorimetry, observe the effect of light scattering, and gain a better understanding of UV–vis spectroscopy.

26 citations

Journal ArticleDOI
TL;DR: Polyisobutylene-supported second-generation Hoveyda-Grubbs catalyst is shown to be an effective nonpolar phase tag for ring-opening metathesis polymerization (ROMP) as discussed by the authors.
Abstract: Polyisobutylene-supported second-generation Hoveyda-Grubbs catalyst is shown to be an effective nonpolar phase tag for ring-opening metathesis polymerization (ROMP). The catalytic activities of the supported Ru―carbene complex in ROMP are comparable to those of their homogeneous counterparts. The separability of these catalysts leads to lower Ru contamination (0.5 ppm levels) in the polymer products in comparison to the nonsupported Hoveyda-Grubbs catalyst (10 PPM).

25 citations


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Performance
Metrics
No. of papers from the Institution in previous years
YearPapers
20222
202161
202055
201952
201840
201753