Mahidol University International College

About: Mahidol University International College is a based out in . It is known for research contribution in the topics: Tourism & Corporate governance. The organization has 240 authors who have published 485 publications receiving 6095 citations.

Innovation Management in Cultural Heritage Tourism: Experience from the Amphawa Waterfront Community, Thailand

Abstract: This paper examines how innovation management could bring greater opportunities for cultural heritage tourism at the community level. A two-stage investigation using in-depth, semi-structured interviews with key informants and random, on-site, short, structured interviews with tourists was conducted to uncover the preconditions and categories of innovation that support cultural heritage tourism in the Amphawa Waterfront Community, a renowned tourist destination in Thailand. The results from the study suggest that the “willingness” and “capability” of those involved in a community-based cultural heritage initiative are key to fostering a multitude of innovations but may not guarantee its long-term success. A mind-set towards sustainability that considers economically, socially, and environmentally viable innovations is required for sustainable growth. A call for innovation management from this sustainable angle is proposed at the end.

The determinants of social commerce system success for SMEs in Thailand

Abstract: Social commerce is growing as a new critical hub of product sourcing for both businesses and individuals. It has become an important strategy that helps companies, especially small and medium enterprises (SMEs), to connect with customers and to gain competitive advantages. Still, there is a scarcity of frameworks for evaluating social commerce system success and identifying what significantly contributes to success. This study aims to investigate the determinants of social commerce system success in the context of Thai SMEs. A questionnaire survey was conducted to evaluate the proposed model. The empirical results provide support for the relationship among six dimensions of the proposed model. System use and user satisfaction relate significantly to the success of a social commerce system, which is measured in terms of organizational benefits. Three factors associate positively to system use, namely system quality, service quality, and trust, all of which lead to user satisfaction. Further research can in...

Powerful CEOs and capital structure decisions: evidence from the CEO pay slice (CPS)

Abstract: Motivated by agency theory, we explore how powerful CEOs view leverage. Because of the agency conflict, CEOs may adopt sub-optimal leverage levels that promote their own private benefits at the expense of shareholders. Using Bebchuk et al. (2011) CEO pay slice (CPS) to gauge CEO power, we find that powerful CEOs view leverage negatively and avoid high debt. However, CEOs appear to adopt sub-optimal leverage only when their power is sufficiently consolidated. Relatively weak CEOs do not seem to avoid leverage. The effect of CEO power on capital structure decisions is thus nonmonotonic. Our results imply that agency problems lead to self-serving behaviour only when managers command sufficient influence in the company. Finally, we also show that our conclusion is unlikely confounded by endogeneity.

Stimulant Methamphetamine and Dextromethorphan Use Among Thai Adolescents: Implications for Health of Women and Children

Abstract: For over a decade, amphetamine-type stimulants have made their way into the adolescent culture of Thailand. Coupled with the more recent emergence of the legal, over-the-counter cough medicine dextromethorphan (DM), they represent the most commonly abused substances among Thai youths today. Methamphetamine is the second most popular drug of abuse in Thailand, the first being cannabis. It is available in the crystalline version, ICE, and the less pure methamphetamine tablets. The tablets are frequently crushed and smoked. Its use has gained enormous popularity among teenagers and young adults, including women of child-bearing age. As such, it has become the most common drug being detected in the urine of peripartum women, resulting in peripartum and postpartum complications for both mother and child. DM is a newer drug which has gained popularity among middle school and high school students due to its easy availability as a single product over the counter. It is usually taken with soft drinks at parties and gathering. It is metabolized by CYP4502D6 to dextrorphan, the substance responsible for the feeling of euphoria. Consequently, those who are poor metabolizers often experience the “negative” effects associated with the drug. The recreational use of methamphetamine and dextromethorphan in teenagers and young adults in Thailand is a serious problem. Recognizing not only the toxicological but also the emotional and psychosocial impacts of these drugs on Thai youth is an integral part of approaching the problem.

Developing Smart Farm and Traceability System for Agricultural Products using IoT Technology

Abstract: In the past, most farmers have taken care of their products by relying on basic observation and general knowledge. The quality of agricultural products depends on the farmer’s skill and experience. Therefore, transferring knowledge of planting techniques from one generation to another is not an easy task. In recent years, the smart farm concept has been introduced. However, most current smart farming focuses on monitoring, without utilising the observed data in other ways. Therefore, the aim of this research is to propose a traceability system, summarising and presenting observed data from the smart farm. The Internet of Things (IoT) has been introduced in this research, using several sensors to detect the environmental data in the smart farm. The entire data from the results was computed and presented using a traceability system. Customers are provided with more information support, especially concerning the quality of the planting process, before buying an agricultural product by scanning a quick response (QR) code through a mobile application. This gives the customer greater confidence in the product.