Mahidol University International College

About: Mahidol University International College is a based out in . It is known for research contribution in the topics: Tourism & Corporate governance. The organization has 240 authors who have published 485 publications receiving 6095 citations.

Patient expectations for health supervision advice in continuity clinic: experience from a teaching hospital in Thailand.

Abstract: Background and Objective: To evaluate the ability of pediatric residents in a continuity clinic to meet patient expectations regarding health supervision advice. Material and Method: This was a cross sectional prospective study conducted at the continuity clinic (COC) and outpatient well-child clinic (OPD-WCC) at the Department of Pediatrics Siriraj Hospital in 2008. The patients attending both clinics over a four-week period were asked to participate in a 2-part questionnaire. The first part, participants were asked to rank six health supervision topics in the order of their perceived importance. After the visit, the participants rated the advice quality given in each topic. The top three most-desired advices were termed ‘Priority Topics’ and the researchers categorized the visit quality as Interactive, Informative, or Missed Opportunity (MO) according to the participants’ perceived level of interaction. The participants were not aware of the ‘Priority Topic’ grouping prior to their participation. Main outcome measures were the proportions of Interactive visits and MO visits in for each of the six focus topics in the COC vs. OPDWCC setting. Results: The COC setting reported more Interactive sessions when the topic is discipline (31.6%, 9.1%, p≤0.05) than the OPD-WCC group, as well as more Informative sessions when the topics were behavior and dental care. There were also more MO in dental (50%, 0%, p≤0.05) and discipline 50%, 15.8%, p≤0.05) among the OPD-WCC than the COC group. Conclusion: Physicians are better able to meet their patient’s expectation regarding health supervision in a continuity setting. They are also more likely to be interactive regarding their advice and are less likely to miss the opportunities to address issues desired by their patient. Keywords: Continuity of care, Continuity clinic, Child health supervision, Patient satisfaction

Exploring how and why consumers create unintended uses of products

Abstract: The use of products for unintended purposes is prevalent among consumers, and can generate ideas for product improvement and new product development for the firm. However, little is known about how and why people create novel uses outside the regular context. Based on consumer experiences, this study aims to discover patterns of creative reuse of existing products and to understand consumer motives and outcomes. The qualitative data revealed that creative reuse is based on knowledge about product attributes, categories and users, and on individual preference. Respondents are motivated by economic benefits and need for cognition and pleasure. The findings reveal that creative reuse helps increase product value and consumer engagement with a product.

A qualitative analysis of the repatriation of Thai-Indian Third Culture Kids in Thailand

Abstract: The term Third Culture Kids refers to a person who has spent a significant part of his or her developmental years outside the parents’ culture. The number of Third Culture Kids is rapidly increasin...

Computer supported analysis of Thailand’s imagery on Pinterest

Abstract: This paper reports findings and introduces an innovative methodological approach deployed to explore how complex visual imagery on Pinterest represents Thailand and how commercial and priva...