Mahidol University International College

About: Mahidol University International College is a based out in . It is known for research contribution in the topics: Tourism & Corporate governance. The organization has 240 authors who have published 485 publications receiving 6095 citations.

Milk Buying Decision for Preadolescents Reflects Societal Value of Being Tall: A Focus-Group Study of Parents in Bangkok

Abstract: Focus group interviews of parents of 10- to 12-year-old children in Bangkok, Thailand, were conducted to understand how they made milk and yogurt purchase decisions. The transcript analysis indicat...

Parallel Shortest-Paths Using Radius Stepping

Abstract: The single-source shortest path problem (SSSP) with nonnegative edge weights is a notoriously difficult problem to solve efficiently in parallel---it is one of the graph problems said to suffer from the transitive-closure bottleneck. In practice, the $\Delta$-stepping algorithm of Meyer and Sanders (J. Algorithms, 2003) often works efficiently but has no known theoretical bounds on general graphs. The algorithm takes a sequence of steps, each increasing the radius by a user-specified value $\Delta$. Each step settles the vertices in its annulus but can take $\Theta(n)$ substeps, each requiring $\Theta(m)$ work ($n$ vertices and $m$ edges). In this paper, we describe Radius-Stepping, an algorithm with the best-known tradeoff between work and depth bounds for SSSP with nearly-linear ($\otilde(m)$) work. The algorithm is a $\Delta$-stepping-like algorithm but uses a variable instead of fixed-size increase in radii, allowing us to prove a bound on the number of steps. In particular, by using what we define as a vertex $k$-radius, each step takes at most $k+2$ substeps. Furthermore, we define a $(k, \rho)$-graph property and show that if an undirected graph has this property, then the number of steps can be bounded by $O(\frac{n}{\rho} \log \rho L)$, for a total of $O(\frac{kn}{\rho} \log \rho L)$ substeps, each parallel. We describe how to preprocess a graph to have this property. Altogether, Radius-Stepping takes $O((m+n\log n)\log \frac{n}{\rho})$ work and $O(\frac{n}{\rho}\log n \log (\rho{}L))$ depth per source after preprocessing. The preprocessing step can be done in $O(m\log n + n\rho^2)$ work and $O(\rho^2)$ depth or in $O(m\log n + n\rho^2\log n)$ work and $O(\rho\log \rho)$ depth, and adds no more than $O(n\rho)$ edges.

Internationalization Theories: Applications to Asia-Pacific Firms

Abstract: This chapter revisits literature on internationalization theories, highlighting case firms to paint a clearer picture. The chapter also discusses implementation of existing theories with case firms from developing countries in the Asia Pacific and addresses the definition of internationalization and other relevant theories in businesses expanding beyond borders. These comprise the Uppsala model, which demonstrates internationalization processes and channels; Dunning's eclectic paradigm on internationalization and its motivations; as well as other theories on internationalization, network models, institutional theories, and the resource-based view theory. This chapter explores case studies of multinational companies in the Asia-Pacific region to showcase each theory in practice.

Developing Chinese Textbooks to Match Thai Learners’ Identity in Higher Education, Thailand

Abstract: This paper aims to develop Chinese textbooks targeting Thai learners by assessing the overall effectiveness of the Chinese textbooks used in the international programs in higher education institutions, Thailand, as well as by analyzing Thai learners’ perceptions toward the textbooks. The three Chinese textbooks being used were analyzed in terms of the amount of grammar, the level of difficulty of grammar, topics, vocabulary and cultural knowledge. One hundred and sixty-nine college students participated in the study to express their attitudes towards the textbooks. The results showed that although the Chinese textbooks target beginners, there was a lack of content consistency. Moreover, there were significant mismatches between the textbooks and the Thai learners’ needs and wants in terms of text topics, cultural knowledge, and real-life application. The researchers, therefore, would like to propose that Chinese textbooks in Thai market should adopt a learner-centered approach to satisfy Thai learners’ identity.