Manchester Metropolitan University

About: Manchester Metropolitan University is a education organization based out in Manchester, Manchester, United Kingdom. It is known for research contribution in the topics: Population & Context (language use). The organization has 5435 authors who have published 16202 publications receiving 442561 citations. The organization is also known as: Manchester Polytechnic & MMU.

Game Engagement Theory and Adult Learning

Abstract: One of the benefits of computer game–based learning is the ability of certain types of game to engage and motivate learners. However, theories of learning and engagement, particularly in the sphere of higher education, typically fail to consider gaming engagement theory. In this article, the author examines the principles of engagement from games designed for entertainment, applies these principles to the design of learning activities, and presents a model of learning engagement. The article examines literature on computer games and engagement, draws together the findings from a series of interviews, and applies these in an educational context. The author hypothesizes five factors that contribute to engagement with a learning activity and provides an example of the use of these factors in practice. The article concludes by considering further potential applications of the model.

Mobile shopping behaviour: Insights into attitudes, shopping process involvement and location

Abstract: Purpose – Although there is evidence that adoption of mobile shopping has been slow, the increased functionality offered by smart phones offers significant potential for the development of marketing and retailing through the mobile channel. The purpose of this paper is to add to knowledge on consumer shopping behaviour through mobile devices by exploring attitudes to the use of mobiles in shopping, the use of mobile phones at different stages in the consumer decision-making process, the impact of involvement on the mobile consumer decision-making process and mobile shopping location. Design/methodology/approach – An online panel survey was conducted with a UK panel of nationally representative consumers. The survey collected data in respect of the following products that were ranked on level of involvement on the basis of the importance and effort consumers' associated with their purchase: bread (lowest), washing powder, DVD, footwear, phone and TV (highest). Findings – Use of mobiles for shopping is sign...

From Advocate to Activist? Mapping the Experiences of Mothers of Children on the Autism Spectrum

Abstract: Background For parents of disabled children, the role of advocate often develops to a level of frequency and complexity that other parents do not usually face. This paper considers whether this high level of advocacy translates into a form of activism on the part of mothers and if so, why this shift might occur. Materials and Methods The broader study from which the data are taken aimed to explore the experiences of living with autism. Qualitative methods were used to understand how participants made sense of their lives and negotiated the social world. This analysis is based on interviews with 36 mothers of children on the autism spectrum. Results Most mothers adopted an enhanced advocacy role acting either independently or collectively through involvement with support groups. In both cases, some mothers demonstrated an activist role and extended their efforts towards campaigning for change outside of their families. Conclusions Mothers' experiences do not sit comfortably within existing articulations of activism but suggest that advocacy and activism may be experienced on a continuum. For many mothers, advocacy and activism are a major part of the experience of mothering a disabled child yet this remains a largely unrecognized role. © 2008 Blackwell Publishing Ltd.

Fast fashion in the retail store environment

Abstract: Purpose – The paper aims to establish how fast fashion is translated and communicated in the retail store environment.Design/methodology/approach – An interpretive paradigm and inductive methodology made use of participant observation and key informant interviews.Findings – Whilst efficiencies in the supply chain have facilitated fast fashion's success, centralised control structures have meant that these efficiencies and flexibilities have not been translated into the retail store environment. Marketing communications activity is evident in relation to aspects of fast fashion, for example, through the use of “hero pieces” as identified in this research, however, availability and retail presence must support the fast fashion proposition.Research limitations/implications – The paper has a UK focus where fast fashion is well established, therefore generalisations relating to other fashion markets may not be appropriate.Practical implications – Retailers may have interest in the findings to gain competitive ...