National Defence University, Pakistan

About: National Defence University, Pakistan is a education organization based out in Islamabad, Pakistan. It is known for research contribution in the topics: Context (language use) & Decision support system. The organization has 802 authors who have published 816 publications receiving 3701 citations. The organization is also known as: National Defence University of Pakistan & National Defence University Islamabad.

Green Marketing Strategies : Paradigms and Assessment

Abstract: The current study also attempts to contribute significantly in this regard, as it attempts to map relationships between value systems and attitude towards green buying behavior. This study postulates that Environmental Value (EnV) forms the GA, which endorses CBB. After a careful literature review it has been revealed that very limited studies have attempted to map this relationship thread lending credence to the current study. The results indicate that the correlation coefficient achieved a value of 0 .275 0 significant at a P-value of 0.001*. The Cronbachs α value achieved for the EnV is 0.747 which is also significant, indicating that the overall results endorse the postulate of the current research that, EnV is also a principle variable other than CV to map CBB for the case of mapping green buying behavior

Study on evaluation of the effect of enterprise human resources promotion based on EVA

Abstract: The promotion method can effectively improve the enterprises' economic efficiency or not, it is a question that all enterprises are concerning Taking economic value added (EVA) as the evaluation index for the promotion effect, it can really reflect the operating results of enterprises, pay attention to the sustainable development of the company, promote enterprises to implement more effective promotion method, and reduce the cost of enterprises According to Maslow's demand theory, this paper proposed the promotion combination, taking EVA as the index to evaluate the promotion combination, presented the promotion evaluation model of EVA and the process of fuzzy comprehensive evaluation Take the examples to evaluated the promotion effect, and verify the evaluation model

Canadian Model of Military Leadership as a Successful Mixture of Civilian and Military Experiences

Abstract: The origins of military leadership are rooted in ancient times and its embodiment are great chieftains and commanders. However, since the moment when in organisation and management sciences the civil theories of leadership started to emerge, the military forces have incorporated their solutions to structure the assumptions of new, coherent and effective models of military leadership. A good example of such solutions is the Canadian model of military leadership, competently merging the civil theories with experience and needs of the military environment. This solution may be a perfect example of effective application of leadership theory to modify the existing national model of military leadership and construct a more efficient one.

Kesedaran Wanita Muslim Tentang Hak dan Tanggungjawab dalam Keluarga dan Kerjaya: Kajian Kes di UNITEN dan UPNM: The Awareness of Muslim Women on Their Rights and Responsibilities within Family and Career: The Case Study at UNITEN and UPNM

Abstract: Kesedaran wanita tentang hak dan tanggungjawab dalam keluarga serta kerjaya adalah penting agar mereka tidak ditindas oleh manusia atau sistem yang tidak adil. Selain itu, kefahaman wanita terhadap hak dan tanggungjawab mereka juga penting untuk keseimbangan serta kebahagiaan hidup. Selari dengan hasrat kerajaan untuk memperkasa golongan wanita, kajian ini meninjau sejauhmana kesedaran pekerja wanita Muslim di UNITEN dan UPNM terhadap hak dan tanggungjawab mereka dalam keluarga serta kerjaya. Ia bertujuan untuk memastikan bahawa pekerja wanita Muslim berusaha untuk memahami dengan baik hak dan tanggungjawab mereka untuk mencapai keseimbangan antara keluarga dan kerjaya. Kajian ini berbentuk kuantitatif dengan menggunakan instrumen soal selidik melibatkan seramai 290 orang responden daripada latarbelakang yang pelbagai. Manakala perisian SPSS versi 23 digunakan untuk menganalisa soal selidik tersebut. Kajian mendapati secara keseluruhannya pekerja wanita Muslim di UNITEN dan UPNM mempunyai kesedaran yang tinggi terhadap hak dan tanggungjawab mereka dalam keluarga dan kerjaya. Walau bagaimanapun, terdapat beberapa aspek penting yang perlu diberikan perhatian berkaitan wanita bekerjaya terutama berkenaan peruntukan undang-undang dan polisi berkaitan wanita.