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Institution

National Yunlin University of Science and Technology

EducationDouliu, Taiwan
About: National Yunlin University of Science and Technology is a education organization based out in Douliu, Taiwan. It is known for research contribution in the topics: Boost converter & Fuzzy logic. The organization has 7324 authors who have published 8222 publications receiving 118326 citations. The organization is also known as: YunTech & Guólì Yúnlín Kējì Dàxué.


Papers
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Journal ArticleDOI
TL;DR: In this paper, the authors explored whether the performance of green innovation brought positive effect to the competitive advantage and found that the performances of the green product innovation and green process innovation were positively correlated to the corporate competitive advantage.
Abstract: The purpose of this study was to explore whether the performance of the green innovation brought positive effect to the competitive advantage. This study found that the performances of the green product innovation and green process innovation were positively correlated to the corporate competitive advantage. Therefore, the result meant that the investment in the green product innovation and green process innovation was helpful to the businesses. This study argued that the businesses should cognize the correct value and positioning of the green innovation.

1,395 citations

Journal ArticleDOI
TL;DR: In this paper, the authors proposed a new construct called green core competence to explore its positive effects on green innovation and green images of firms and found that green core competences of firms were positively correlated to their green innovation performance and green image.
Abstract: This study proposed a novel construct – green core competence – to explore its positive effects on green innovation and green images of firms. The results showed that green core competences of firms were positively correlated to their green innovation performance and green images. In addition, this research also verified two types of green innovation performance had partial mediation effects between green core competences and green images of firms. Therefore, investment in the development of green core competence was helpful to businesses for the enhancement of their green innovation and green images. Furthermore, this study found that green core competence, two types of green innovation performance, and green images of medium & small enterprises (SMEs) were all significantly less than those of large enterprises in the information and electronics industry in Taiwan. Therefore, there was the advantage of firm size for the green core competence in this industry, and it was imperative for SMEs to develop and create their green core competences to strengthen their green innovation performance, and green images.

1,013 citations

Journal ArticleDOI
TL;DR: Wang et al. as discussed by the authors explored the positive relationships between green brand equity and its three drivers (green brand image, green satisfaction, and green trust) and found that green trust is positively related to green brand image.
Abstract: This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan. This research employed an empirical study by use of the questionnaire survey method. The questionnaires were randomly mailed to consumers who had the experience of purchasing information and electronics products. The results showed that green brand image, green satisfaction, and green trust are positively related to green brand equity. Furthermore, the positive relationship between green brand image and green brand equity is partially mediated by green satisfaction and green trust. Hence, investing on resources to increase green brand image, green satisfaction, and green trust is helpful to enhance green brand equity.

1,012 citations

Journal ArticleDOI
TL;DR: The research revealed that relative advantage, top management support, firm size, competitive pressure, and trading partner pressure characteristics have a significant effect on the adoption of cloud computing.
Abstract: – The purpose of this paper is to investigate the factors that affect the adoption of cloud computing by firms belonging to the high‐tech industry. The eight factors examined in this study are relative advantage, complexity, compatibility, top management support, firm size, technology readiness, competitive pressure, and trading partner pressure., – A questionnaire‐based survey was used to collect data from 111 firms belonging to the high‐tech industry in Taiwan. Relevant hypotheses were derived and tested by logistic regression analysis., – The findings revealed that relative advantage, top management support, firm size, competitive pressure, and trading partner pressure characteristics have a significant effect on the adoption of cloud computing., – The research was conducted in the high‐tech industry, which may limit the generalisability of the findings., – The findings offer cloud computing service providers with a better understanding of what affects cloud computing adoption characteristics, with relevant insight on current promotions., – The research contributes to the application of new technology cloud computing adoption in the high‐tech industry through the use of a wide range of variables. The findings also help firms consider their information technologies investments when implementing cloud computing.

995 citations

Journal ArticleDOI
TL;DR: Two versions of the model of the theory of planned behavior (TPB) – pure and decomposed – are examined and compared to the theories of reasoned action (TRA) and TRA and provide a good fit to the data.
Abstract: With the liberalization and internalization of financial markets, in terms of the entrance of the World Trade Organization, banks in Taiwan face pressures in service quality and administrative efficiency. Predicting customers’ intention to adopt Internet banking is an important issue. Attempts to understand how an individual's belief, embracing attitude, subjective norm and perceived behavioral control, can influence intention. Two versions of the model of the theory of planned behavior (TPB) – pure and decomposed – are examined and compared to the theory of reasoned action (TRA). Data are collected from approximately 425 respondents and structural equation modeling is used to analyze the responses. Results generally support TRA and TPB and provide a good fit to the data.

880 citations


Authors

Showing all 7346 results

NameH-indexPapersCitations
Kian Ping Loh10466158406
Duu-Jong Lee9197937292
Joe Zhu7223119017
Wen-Chang Chen7059618258
Fuu Jen Tsai63101225232
Hwai Chyuan Ong6023311190
Arun Kumar Sangaiah5739810691
Shang-Lien Lo5724910120
Chein-I Chang5644718068
Chih Yang Huang5060911860
Yeong-Bin Yang492258170
B. B. Zaidan492107117
Nian-Shing Chen492847815
Ching-Hua Huang481427729
Saru Kumari442306488
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Performance
Metrics
No. of papers from the Institution in previous years
YearPapers
202314
202281
2021728
2020504
2019396
2018368