Nottingham Trent University

About: Nottingham Trent University is a education organization based out in Nottingham, United Kingdom. It is known for research contribution in the topics: Population & Addiction. The organization has 4702 authors who have published 12862 publications receiving 307430 citations. The organization is also known as: NTU & Trent Polytechnic.

Online gaming addiction: Classification, prediction and associated risk factors

Abstract: Massively multiplayer online role-playing games (MMORPGs) have gained increased popularity over the last decade. Despite the many positives of gaming, alleged problems relating to MMORPG playing have emerged, more specifically in relation to addiction to MMORPGs among a small minority of players. This study set out to establish the prevalence of MMORPG addiction using validated addiction criteria. Factors relating to online gaming were examined to establish whether they were linked to MMORPG addiction. A self-selected sample of 1420 gamers ranging in age from 12 years to 62 years (mean age 23 years) completed an online questionnaire. The results showed that 44.5% of gamers were classified as addicted according to the polythetic format and 3.6% according to the monothetic format. Ordered logistic regression analysis showed that the variable years of gaming, total time spent playing online per week and employment status can have a major impact on the probability of MMORPG addiction. The implications of thes...

Power-by-the-hour: the role of technology in reshaping business strategy at Rolls-Royce

Abstract: There is a recognised trend of manufacturing companies offering not only products, but also services and even complete solutions to business problems. Research has highlighted economic, market demand and competitiveness factors as responsible for the reshaping of business strategies that this has involved. This study analyses the extent to which another factor, technology, has been a significant factor in the switch from product oriented to service-oriented strategies. A case study of the aero engine manufacturer Rolls-Royce is used to analyse the impact of technology, which is found to have led manufacturers to reshape their business strategies. The study finds that developments in one technology in particular, namely digital electronics, have been a powerful enabling factor facilitating the implementation of service strategies. This provided original equipment manufacturers like Rolls-Royce with a competitive advantage relative to conventional service providers, by enabling them to acquire new knowledge...