Oklahoma State University–Stillwater

About: Oklahoma State University–Stillwater is a education organization based out in Stillwater, Oklahoma, United States. It is known for research contribution in the topics: Population & Large Hadron Collider. The organization has 18267 authors who have published 36743 publications receiving 1107500 citations. The organization is also known as: Oklahoma State University & OKState.

The New Environmental Paradigm Scale: From Marginality to Worldwide Use.

Abstract: The New Environmental Paradigm (NEP) Scale, published in The Journal of Environmental Education by R. E. Dunlap and K. D. Van Liere (1978), has become the most widely used measure of environmental concern in the world and been employed in hundreds of studies in dozens of nations. This article tells the story of the NEP Scale, beginning with how the author developed the notion of an environmental paradigm and then decided to measure it. The author describes the original NEP Scale and its 3 revisions, 1 of which is rapidly replacing the 1978 version in most studies. The author then reviews current uses of the various NEP Scales and examines major criticisms of them. Last, the author discusses the failure of an ecological worldview to become institutionalized in the United States, stemming from intense opposition to it since the 1990s, and the need to understand the sources of this opposition and monitor the situation.

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors

Abstract: Implementation of the marketing concept in service firms is accomplished through individual service employees and their interactions with customers. Although prior research has established a link between service-worker customer orientation and performance outcomes, little research has addressed other potentially important outcomes of customer orientation. Drawing from the literature on person‐situation interaction and fit theory, the authors develop and test a model that explains how service-worker customer orientation affects several important job responses, including perceived job fit, job satisfaction, commitment to the firm, and organizational citizenship behaviors. Across three field studies in two distinct services industries, the results indicate that the positive influence of customer orientation on certain job responses is stronger for service workers who spend more time in direct contact with customers than for workers who spend less time with customers. The authors discuss the implications of the results for services marketing managers and researchers.

You Say Illegal, I Say Legitimate: Entrepreneurship in the Informal Economy

Abstract: The entrepreneurial process drives economic activities in the formal economy; however, little is known theoretically about how the entrepreneurial process works in the informal economy. To address this theoretical gap, we employ a multi-level perspective integrating entrepreneurship theory (micro-level) with institutional (macro-level) and collective identity (meso-level) theories to examine the role institutions and collective identity play in the recognition and exploitation of opportunities in the informal economy. Additionally, we explore factors that influence transition to the formal economy.

The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors

Abstract: While perceived consumer effectiveness (PCE) has consistently been linked to socially conscious attitudes, the concept appears to have been confounded with other related constructs in the empirical...