Paris West University Nanterre La Défense

About: Paris West University Nanterre La Défense is a education organization based out in Paris, France. It is known for research contribution in the topics: Population & Finite element method. The organization has 895 authors who have published 1430 publications receiving 21712 citations.

Perceptioning as a Tool for Destination Branding: The case of Liguria as Wikidestination

Abstract: The perceptioning model developed by Bassani et al. (2002, 2007, and 2011) permits to design, launch and develop a strong brand in B2B and B2C markets. In recent years, it has also been used to build wikibrands (Moffit and Dover, 2010) and successful products relying on the high involvement of consumers’ communities in value creation processes. The paper explores how the perceptioning model as a tool for destination branding could also find successful application in other fields such as the tourism sector. After a literature review on place branding and perceptioning, the paper applies this model at a territorial scale by analyzing the case of the region of Liguria in Northwest Italy as a prototype of wikidestination. By relying on a qualitative research design based on interviews and discourse analysis, this paper provides evidence that perceptioning is also a suitable approach for territorial marketing, especially in the case of wikidestinations that are constructed collectively.

Impact of new technologies for teaching statistics

Abstract: This paper presents the way we take benefit of new technological improvements for teaching statistics. The underlying courses are given in « data mining » and in « statistics consulting » at a master level: Master ISIFAR 1 at Paris X University.

COVID-19 and the rise of digitalised spoken communication

Abstract: The COVID-19 pandemic triggered a swift and quasi-compulsory switch from in-person to online communication in most areas of our lives, be it professional, social or personal. It particularly engendered upheaval within the field of specialised, spoken professional genres. Alongside dialogic (that is, interactive) formats such as online meetings, conference calls and online job interviews, webinars – of which the very name underlines their digital raison d’être – present an interesting example of a novel, inherently interactive format. Indicative of the horizontal knowledge sharing that characterises web 2.0 and the “new knowledge economy”, they display a number of linguistic features which inform late capitalist society. While they are closely linked to the corporate world, webinars have been adopted by a vast array of actors in the professional sphere, serve a number of purposes and can, hence, qualify as a “hypergenre”. This chapter provides an overview of some discursive and cognitive issues raised by digitalised spoken communication, before turning to the case of webinars. It proposes a definition of webinars and analyses their specific interactive regime, as enacted via multiple technical devices and initiated via a contract of engagement which is realised by discursive and linguistic means.