Saint Anselm College

About: Saint Anselm College is a(n) education organization based out in Manchester, New Hampshire, United States. It is known for research contribution in the topic(s): Nurse education & Extinction (psychology). The organization has 255 authors who have published 522 publication(s) receiving 7222 citation(s).

How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix

Abstract: Combining survey data with real-market data, this research investigates brand awareness from three perspectives. Firstly, this study examines the relation between brand awareness and market outcome. Secondly, it explores the relation between brand awareness and brand equity. Thirdly, the study also investigates the effects of marketing mix elements on brand awareness. The results reveal that consumers’ brand usage experience contributes to brand awareness, implying that experience precedes awareness in some contexts. The results also confirm positive association between brand awareness and brand equity. Lastly, the current work demonstrates the importance of distribution and price promotion in building brand awareness in a consumer-packaged goods category.

Selectively reduced regional cortical volumes in post-traumatic stress disorder.

Abstract: Different subterritories of anterior cingulate cortex (ACC) and adjacent ventromedial frontal cortex have been shown to serve distinct functions. This scheme has influenced contemporary pathophysiologic models of psychiatric disorders. Prevailing neurocircuitry models of post-traumatic stress disorder (PTSD) implicate dysfunction within pregenual ACC and subcallosal cortex (SC), as well as amygdala and hippocampus. In the current study, cortical parcellation of magnetic resonance imaging data was performed to test for volumetric differences in pregenual ACC and SC, between women with PTSD and trauma-exposed women without PTSD. The PTSD group exhibited selectively decreased pregenual ACC and SC volumes. These results are consistent with contemporary schemes regarding functional and structural dissection of frontal cortex, and suggest specific regional cortical pathology in PTSD.

Horizontal Merger Guidelines

Abstract: This article provides an examination of the four sets of guidelines, regarding mergers between rival firms, which have been provided to the business community by the US antitrust authorities during the past half century. These guidelines identify the conditions under which a proposed merger is considered to be sufficiently anticompetitive that the antitrust authorities will challenge the merger in court. The development of, and economic rationale behind, the first set of guidelines issued in 1968 is presented. The article then presents the three sets of guidelines subsequently developed by the US Department of Justice and Federal Trade Commission, including those issued in 2010 that are in force today. The differences in the economic methodology behind each set of guidelines are presented. The article then provides a discussion of the ongoing policy debate among several prominent economics scholars as to the relative merits of the early and newer guides. Keywords: antitrust policy; mergers; market power; market performance; guidelines

Foot strike patterns of recreational and sub-elite runners in a long-distance road race

Abstract: Although the biomechanical properties of the various types of running foot strike (rearfoot, midfoot, and forefoot) have been studied extensively in the laboratory, only a few studies have attempted to quantify the frequency of running foot strike variants among runners in competitive road races. We classified the left and right foot strike patterns of 936 distance runners, most of whom would be considered of recreational or sub-elite ability, at the 10 km point of a half-marathon/marathon road race. We classified 88.9% of runners at the 10 km point as rearfoot strikers, 3.4% as midfoot strikers, 1.8% as forefoot strikers, and 5.9% of runners exhibited discrete foot strike asymmetry. Rearfoot striking was more common among our sample of mostly recreational distance runners than has been previously reported for samples of faster runners. We also compared foot strike patterns of 286 individual marathon runners between the 10 km and 32 km race locations and observed increased frequency of rearfoot s...

Male Vulnerability to Reading Disability Is Not Likely to Be a Myth: A Call for New Data

Abstract: Whether boys are more vulnerable than girls to reading disabilities (RD) is controversial. We review studies that were designed to minimize ascertainment bias in the selection of individuals with RD. These include population-based studies that identified children with RD by objective, unbiased methods and studies that examined the gender ratios among the affected relatives of those diagnosed with RD. We conclude that even when ascertainment biases are minimized, there is still a significant preponderance of boys with RD, although the gender ratio of the affected relatives of those with RD manifests the weakest male bias. Furthermore, we demonstrate that potentially confounding factors such as attentional or neurological problems, race, IQ, and severity of RD cannot account for the observed gender bias. We end with a clarion call to future researchers to (a) consider analyzing gender differences by means of more than one definition of RD, (b) compare gender ratios when boys and girls are ranked against the performance of their own gender as opposed to an average across genders, and (c) report group differences in variability and effect sizes of obtained gender ratios.